Job Description

PLAYA Racquet Club is on the lookout for a dynamic and innovative Marketing Executive to take our brand to new heights. If you have a passion for sports, lifestyle branding, and community engagement, this is your opportunity to be part of something exciting! 

This role requires a hands-on, creative, and strategic thinker who can drive PLAYA’s marketing efforts forward while working closely with internal teams and external partners.

Key Responsibilities include but not limited to:

•  Marketing Planning & Execution – Develop and manage monthly and quarterly marketing plans, ensuring alignment with business goals.
•  Brand Awareness & Engagement – Develop ideas for Open Play sessions, tournament planning, and other social activities that enhance PLAYA’s brand presence.
•  Social Media & Content Strategy – Work with our social media team to develop content plans, campaigns, and engagement strategies.
•  Merchandise Development – Oversee merchandise sourcing, design, and rollout to enhance brand visibility and drive sales.
•  Partnership & Sponsorship Development – Identify and collaborate with brands, influencers, and corporate partners to expand PLAYA’s reach and o;erings.
•  Community Engagement – Build and maintain relationships with the local pickleball and racquet sports community to drive participation and loyalty.
•  Membership Growth, Retention & Database Management – Develop and execute campaigns to attract and retain members while maintaining a structured lead database for e;ective tracking, follow-ups, and targeted outreach.
•  Data & Performance Analysis – Track and analyze marketing efforts, customer insights, and campaign performance to refine strategies and improve results.
•  Event Execution & On-Ground Activation – Oversee the execution of marketing events, ensuring seamless coordination, branding, and guest experience.

Job Requirements

WHO YOU ARE:

• Minimum 2 years of marketing experience, preferably in sports, hospitality, F&B, or lifestyle brands.
• Strong strategic and creative thinking with a hands-on approach.
• Excellent communication and leadership skills.
• Experience in social media, digital marketing, and event planning.
• Passionate about sports, fitness, and creating vibrant communities.

WHY JOIN US:

• Be part of an exciting new sports and lifestyle destination.
• Work in a collaborative and energetic environment.
• Opportunity to build a fulfilling experience with a great team.

Ready to make an impact? Apply now and be part of the PLAYA experience.

Skills