Job Description

Strategic Planning:

• Develop and implement comprehensive marketing strategies to build brand awareness and drive global sales.
• Identify target markets and create tailored marketing plans for each region.

Brand Management:

• Ensure brand consistency across all marketing channels and materials.
• Develop and manage the brand’s voice, messaging, and visual identity.

Campaign Development and Execution:

• Plan and execute multi-channel marketing campaigns, including digital, social media, email, content marketing, and traditional media.
• Coordinate with creative teams to develop compelling marketing materials and content.

Market Research and Analysis:

• Conduct market research to understand consumer behavior, competitive landscape, and market trends.
• Analyze campaign performance and market data to inform strategic decisions.

Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Track and report on budget spend and ROI for all marketing activities.

Team Leadership:

• Build and lead a high-performing marketing team.
• Provide guidance, mentorship, and professional development opportunities for team members.

Digital Marketing:

• Oversee digital marketing strategies, including SEO, SEM, PPC, social media, and email marketing.
• Utilize analytics tools to track digital campaign performance and optimize accordingly.

Partnership and Collaboration:

• Establish and manage relationships with external partners, including media agencies, influencers, and content creators.
• Coordinate with sales and product development teams to align marketing efforts with business goals.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. 
• 3-7 years of experience in marketing, with a proven track record of developing and executing successful marketing strategies.
• Global marketing experience is a strong advantage.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).

Skills