Job Description

The Commercial Head of E-Commerce & Digital for Garden of EDEN’s is responsible for transforming the business into a scalable, profitable online operation by identifying strategic growth areas and executing plans to achieve them. The role owns revenue, profitability, budgeting, sales forecasting and digital investment efficiency while managing digital platforms, partnerships and teams to drive customer acquisition, retention and brand positioning.

Reports to: General Manager

Job Requirements

Responsibilities and accountabilities include:

• Full ownership and responsibility for revenue, profitability, budgeting, sales forecasting and digital investment efficiency.
• Manage digital platforms and partnerships (Shopee, TikTok, Lazada, Meta, retargeting programmes) and the Shopify platform to drive efficiencies and profitability.
• Explore and trial new digital opportunities in Malaysia and regional markets; identify and recruit profitable e-commerce platforms and partners.
• Identify, recruit and optimise activities of influencers / KOLs, TikTok affiliate scaling and Live hosting for digital activities.
• Plan and execute pricing architecture, promotional and bundling programmes; manage campaign ROI and avoid channel conflicts.
• Social media management, brand building, product education/training and influencer direction using clinical proof communication for premium positioning and SEO optimisation.
• Use CRM programmes to ensure long-term customer loyalty and retention.
• Lead the e-commerce team (E-commerce Executive and Social Media Executive): train, motivate and direct with KPIs, task delegation, regular performance reviews and reporting.
• Report to management with weekly sales dashboards and monthly sales and profitability reports vs KPIs (including ROAS, CAC, ADV), platform performance, promotional ROIs and customer retention metrics.
• Work cross-functionally with Management, Accounts/Admin and Sales teams to achieve common objectives.

Skills