Job Description

Brand Marketing & Communications, Senior Associate / Manager

The Role

The Brand Marketing & Communications role is responsible for driving strategic brand campaigns, thought leadership, events and external communications that build our brand’s value and reputation with our target audience. This role is also integral in developing integrated content and storytelling across traditional and digital channels, and will work cross functionally with other departments to ensure consistent, timely and impactful messaging that aligns with the strategic business goals. 

Key Responsibilities

You will be responsible for both the in-person and virtual community strategy. You will be responsible for the following:

• Develop and execute marketing campaigns aimed at communicating our brand message, to either our B2B or B2C audiences, and that are results-driven and consistent with business goals and objectives.
• Producing and managing all marketing communication assets, materials and collaterals (creatives, copies, videos), ensuring consistency of brand identity and messaging. 
• Plan, build and maintain a calendar of brand activation or outreach initiatives – virtual / physical events, client engagement activities, and alumni advocacy campaigns.
• Develop, communicate and negotiate marketing partnerships with media and/or other external parties in an attempt to broaden the reach of the business’s brand messaging.
• Leading the planning and implementation of PR and Media initiatives related to the brand.
• Handing administrative work of marketing communication activities including producing proposals & timelines, defining workflows, managing budgets, updating progress trackers and generating post event/campaign reports.
• Researching and analysing target audience behaviour, industry/market trends and competitor activity. 
• Stay abreast of new trends, digital platforms, social media and share insights with the rest of the team.

Job Requirements