Job Description

About the Role:The Content Creator is responsible for producing high-quality, SEO-optimized content that drives traffic, engagement, and brand authority. This role combines content writing with creative design skills to deliver blogs, visuals, and digital assets that align with the company’s marketing strategy.

Key Responsibilities:

Content Creation & SEO

• Research, plan, and produce SEO-friendly blog articles, website content, and landing pages. 
• Conduct keyword research using tools like Semrush and Ahrefs to identify content opportunities. 
• Optimize on-page SEO elements (titles, meta descriptions, headings, internal linking).
• Collaborate with marketing to align content with campaigns and brand messaging.
   

Creative Design

• Create engaging visuals for blogs, social media, and digital campaigns using Canva, Photoshop (PS), and Figma. 
• Work with design/branding teams to ensure content consistency across channels.
• Support multimedia content creation (infographics, social graphics, basic video edits if required).
   

Content Management & Analytics

• Upload, format, and publish content on CMS platforms (WordPress or equivalent).
• Track content performance (organic traffic, rankings, engagement, conversions) and provide insights.
• Continuously improve content strategy based on analytics and SEO trends.
   

Collaboration

• Work closely with SEO specialists, designers, and marketing teams to deliver integrated campaigns.
• Stay updated with digital marketing, content, and SEO best practices.

Job Requirements

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• At least 3 years of experience in content creation, SEO writing, or digital marketing.
• Strong proficiency in SEO tools (Semrush, Ahrefs, Google Analytics, Google Search Console)
• Skilled in design tools: Canva, Photoshop, Figma
• Excellent writing, editing, and research skills with attention to detail.
• Knowledge of CMS platforms (e.g., WordPress) is an advantage.

Skills