Job Description

Overview

The Live Host Manager will lead, train, and manage a team of live stream hosts to deliver engaging, sales-focused live selling sessions for beauty products. This role requires strong leadership, a deep understanding of beauty trends, and a proven ability to drive conversion through live commerce. 

Key Responsibilities:

Sales & Performance Management

• Plan and execute live selling sessions with a focus on achieving and exceeding sales targets.
• Monitor sales performance metrics and implement strategies to maximise conversion rates and average order value.
• Collaborate with marketing and product teams to develop promotional offers for live sessions.
   

Content & Campaign Planning

• Coordinate with marketing to align live stream content with brand campaigns, product launches, and seasonal promotions.
• Develop live stream scripts, talking points, and product demonstrations tailored for high engagement and sales impact.
   

Brand & Customer Engagement

• Ensure all live hosts represent the brand voice, image, and values consistently.
• Monitor audience engagement during live sessions and guide hosts to respond to customer questions in real time.

Data Tracking & Optimization

• Analyze live streaming performance metrics such as viewership, engagement rate, and conversion.
• Identify trends and insights to improve future sessions.
• Prepare regular performance reports for management review.
   

Collaboration & Compliance

• Work closely with beauty product teams to ensure accurate product representation.
• Maintain compliance with platform guidelines, advertising laws, and company policies.
• Manage budgets for live streaming activities.
   

Job Requirements

• Diploma/Degree in Marketing, Communications, eCommerce, or related field.
• Minimum 3 years’ experience in live streaming, social media, or related fields (preferably beauty industry).
• Strong knowledge of beauty products, cosmetics, skincare, and market trends.
• Excellent communication, presentation, and people management skills.
• Ability to work under pressure, meet deadlines, and adapt to fast-changing environments.
• Familiarity with live streaming platforms (TikTok Live, Shopee Live, Instagram Live, etc.).

Key Skills:

• Leadership & Team Management 
• Product Demonstration Skills
• Audience Engagement Strategies
• Data Analysis & Reporting
• Creativity & Trend Awareness

Skills