Job Description

 Job Title: Social Media Content Creator (XiaoHongshu)

About the Role
We’re on the lookout for a trend-savvy, content-driven Social Media Content Specialist who thrives on XiaohongShu. This role is ideal for someone who knows how to create scroll-stopping content, understands skincare and its ingredients, and can bring a brand to life through engaging storytelling and community interaction. You’ll play a key role in shaping our online presence, driving engagement, and growing our audience across social platforms.

Key Responsibilities

1. Content Strategy & Creation

• Develop and execute content strategies tailored to XiaohongShu across multiple brand accounts. 
• Plan, script, storyboard, and direct engaging short-form video content that aligns with brand voice and skincare positioning. (Mandarin)
• Shoot and edit videos independently or in collaboration with a content team, ensuring they meet platform best practices and brand guidelines.
• Manage content creation timelines including script writing, shoot schedules, uploads, and reportings.
• Ensure consistent and timely publishing of content across platforms, maintaining brand tone and quality.

 2. Trend Research & Community Engagement

• Stay updated with trending topics, audio, memes, and platform-specific formats on XiaoHongShu globally.
•  Interact with followers and manage community engagement to foster a strong and loyal audience across XiaohongShu 

1. Performance Monitoring & Optimization

• Track and analyze key metrics (Impressions, Reach, Engagement, Follower Growth, etc.) to evaluate content effectiveness.
• Optimize content strategies based on analytics, platform algorithms, and feedback loops.
• Monitor boosting results and adjust content approach accordingly.

1. Cross-Functional Collaboration

• Participate in creative brainstorms and marketing planning sessions.
• Work with internal teams to support branding campaigns and product launches, especially for skincare lines.

Job Requirements

• Proven experience in social media content creation, especially on XiaoHongShu.
• Proficient in both English and Mandarin (spoken and written). 
• Skilled in video shooting and editing (using mobile apps or editing software).
• Strong understanding of skincare products, ingredients, and how to communicate benefits clearly and effectively.
• Knowledge of local market social media trends and consumer behavior.
• Hands-on experience managing and growing social media accounts.
• Proactive, creative thinker with a passion for content and a fast-paced work style.
• Excellent communication skills, both written and verbal.
• Comfortable receiving feedback and continuously improving.
• Team player with a willingness to contribute beyond your role when needed (Not Camera-Shy)

Skills