Job Description

Job Description:

Retail Marketing & Campaigns

• Develop and execute retail marketing calendars, promotional strategies, and campaigns to drive brand awareness, footfall, customer engagement, and sales.
• Plan and implement retail marketing initiatives, including seasonal promotions, product launches, pop-up campaigns, and in-store activation.
• Identify creative marketing opportunities to enhance customer experiences and strengthen brand visibility across retail channels.
• Collaborate with internal teams to develop compelling campaign concepts, marketing materials, and promotional communications.
• Monitor campaign performance, including footfall, conversion rates, and sales uplift, to evaluate effectiveness and identify areas for improvement.
• Manage marketing budgets, campaign timelines, and deliverable to ensure effective execution.

Events & Brand Experiences

• Lead the conceptualization, planning, and execution of marketing events, including PR launches, retail events, pop-ups, brand experiences, and private gatherings.
• Develop creative event concepts and experiential marketing initiatives that strengthen brand positioning and drive consumer engagement.
• Collaborate with PR, social media, and influences marketing teams to maximize event exposure, audience reach, and post-event engagement.
• Work closely with creative and design teams to develop visually engaging event concepts and marketing assets aligned with brand guidelines.
• Coordinate with external agencies, event partners, and vendors to bring marketing concepts and event experiences to life.
• Evaluate event performance, campaign reach, and engagement results to provide insights and recommendations for future initiatives.

Job Requirements

Requirements:

● Bachelor's degree in Event Management, Marketing, Retail, or related fields.

● Experience or interest in the event/retail marketing will be an advantage.

● Strong creative thinking with a flair for design and experiential concepts.

● Proficiency in Microsoft Excel is a plus; familiarity with spreadsheets and basic data analysis is desirable.

● Ability to manage multiple campaigns simultaneously efficiently.

● Highly organized with exceptional attention to detail.

● Willing to work extended hours, weekends and public holidays if required. 

Skills