Job Description

Performance Digital Marketing Executive (Meta & Google)

We are looking for a Performance Digital Marketing Executive with hands-on Meta Ads and Google Ads experience. You will manage assigned campaigns, analyse performance, review landing pages and tracking data, prepare creative briefs, communicate with clients, and improve results through structured testing. 

You will work closely with the Assistant Digital Marketing Manager, creative team, content team, designers, and other media buyers to ensure campaigns are planned, launched, optimised, and reported properly.

This role is suitable for someone who enjoys combining:

• Meta Ads
• Google Ads
• Campaign optimisation
• Creative briefing
• Client communication
• Data analysis
• Performance-driven problem solving

About Us

GMH Consultancy Service is a performance-driven digital marketing agency and both a Meta Business Partner and Google Partner.

We specialize in results-focused advertising across industries such as beauty, real estate, education, hospitality, lifestyle, and other lead generation-driven businesses.

We combine creative storytelling with data-driven marketing to produce campaigns that do not just look good, but drive measurable business results.

At GMH, we value people who think critically, take ownership, and improve how work gets done. As digital marketing continues to evolve with AI and automation, we are building a lean, capable, and future-ready team.

Why Join Us

Strong Learning Environment

Receive direct coaching from a Meta Blueprint Certified Planner with more than 14 years of digital marketing experience.

Direct Impact

Work on live campaigns across multiple industries and see how your work affects real business results.

Hybrid Flexibility

Hybrid working arrangement with Work From Home options after probation.

Time Off

From 15 days annual leave from your first year.

Rewards & Incentives

13th-month salary and performance bonus of 1 to 3 months based on KPI performance.

Accessible Location

Office located next to MRT Cochrane for convenient commuting.

Career Growth

Clear growth path into senior media buying, performance strategy, channel lead, or growth marketing roles.

Learning & Development

Company support for relevant courses, training, and professional development.

Work Culture

A collaborative and performance-focused team that values accountability, clear communication, and sustainable work-life balance.

Additional Perks

Medical claim, diet consultation, partner discounts, chiropractic services, diving course discounts, and other staff benefits.

Key Responsibilities

1. Meta Ads Management

• Plan, launch, manage, and optimise Meta advertising campaigns
• Monitor campaign performance and identify improvement opportunities
• Analyse key metrics such as CPL, CPA, CTR, CPM, conversion rate, frequency, and lead quality
• Adjust campaigns based on performance data and business objectives
• Support creative testing through hooks, angles, formats, and audience insights
• Ensure campaign setup, tracking, naming, and execution follow internal standards
• Prepare clear action plans during campaign reviews

2. Google Ads Management

• Plan, launch, manage, and optimise Google Ads campaigns
• Handle Search, Performance Max, Display, YouTube, or other relevant campaign types where needed
• Review search terms, keywords, targeting, bidding, placements, and budget allocation
• Analyse conversion performance and recommend optimisation actions
• Work with landing page and tracking data to improve campaign quality
• Ensure Google campaign structure and tracking are properly maintained

3. Campaign Strategy & Optimisation

• Understand client objectives, target audience, offer, funnel, and conversion goals
• Build campaign plans based on client goals and available budget
• Review campaign performance regularly and identify what needs to be improved
• Troubleshoot underperforming campaigns using a clear and structured process
• Recommend next steps based on data, not guesswork
• Work with the Assistant Digital Marketing Manager during campaign reviews and performance discussions

4. Creative Briefing & Testing Support

• Prepare clear creative briefs for designers, content creators, and video editors
• Turn campaign insights into creative testing ideas
• Suggest hooks, angles, messaging, and creative direction based on performance data
• Identify creative fatigue, weak messaging, offer issues, or audience mismatch
• Work with the creative team to improve ad performance, not just visual quality
• Support creative testing plans for assigned campaigns

5. Client Communication & Account Ownership

• Handle assigned client accounts with guidance from management when needed
• Communicate campaign updates clearly to clients
• Explain campaign performance in simple, business-focused language
• Prepare insights, next steps, and action plans for client updates
• Manage client expectations and surface issues early
• Coordinate with internal teams to ensure campaign deliverables and timelines are met

6. Reporting, Workflow & AI Usage

• Prepare campaign reports, insights, and recommendations
• Use AI tools to improve research, analysis, reporting, creative briefing, and workflow efficiency
• Maintain proper campaign documentation and internal updates
• Follow internal SOPs for campaign setup, tracking, reporting, and optimisation
• Look for ways to reduce repetitive work and improve team efficiency

This Role May Not Suit Someone Who

• Only wants to upload ads without analysing performance
• Avoids client communication
• Waits for instructions before taking action
• Cannot manage multiple campaigns at the same time
• Makes campaign changes without clear reasoning
• Avoids accountability when performance is weak
• Does not want to work with creative teams

Success In This Role Looks Like

Within 3 to 6 months, you should be able to:

• Independently manage assigned Meta and Google campaigns
• Prepare clear campaign updates and recommendations
• Write useful creative briefs based on campaign insights
• Communicate performance updates clearly to clients
• Identify what is working, what is not working, and what to test next
• Reduce dependency on senior management for day-to-day campaign execution
• Contribute to stronger campaign performance and smoother internal workflow

Job Requirements

Core Skills Required

• Hands-on Meta Ads campaign setup, optimisation, and performance analysis
• Hands-on Google Ads campaign setup, optimisation, and performance analysis
• Ability to analyse campaign data and recommend clear next actions
• Ability to write clear creative briefs based on campaign insights
• Basic understanding of creative hooks, angles, messaging, and ad formats
• Client communication and performance update presentation
• Reporting and campaign insight preparation
• Landing page analysis to identify conversion issues, message mismatch, weak CTA, poor layout, slow loading, or trust gaps
• GA4 analysis to understand traffic quality, user behaviour, conversion events, and campaign performance
• Basic Google Tag Manager understanding for checking tracking setup, event tracking, conversion tags, and troubleshooting
• Microsoft Clarity or heatmap analysis to understand user behaviour, scroll depth, rage clicks, dead clicks, and landing page friction
• Ability to connect ad performance with landing page and tracking data before making campaign changes
• Ability to manage multiple campaigns and deadlines
• Strong attention to detail in campaign setup, tracking, and execution
• Ability to use AI tools for campaign research, competitor analysis, ad copy ideas, creative briefing, reporting, and performance analysis
• Ability to improve workflow using AI, templates, prompts, automation tools, and repeatable processes
• Basic understanding of automation tools or workflow systems such as ChatGPT, Claude, Gemini, Zapier, Make, Notion, Google Sheets, or similar tools
• Willingness to document useful prompts, SOPs, campaign learnings, and workflow improvements for team use

Requirements

• Minimum 2 years of hands-on experience in Meta Ads and Google Ads
• Preferably from a digital marketing agency environment
• Able to manage assigned campaigns independently
• Experience handling campaign optimisation, reporting, and client communication
• Strong understanding of Meta Ads Manager and Google Ads platform
• Able to troubleshoot campaign performance issues logically
• Able to analyse landing pages, GA4 data, GTM tracking setup, and Microsoft Clarity insights
• Able to identify whether performance issues come from ads, creative, audience, offer, landing page, or tracking
• Able to write creative briefs based on performance data and audience insights
• Good communication and presentation skills
• Organized and able to manage multiple projects at the same time
• Able to work independently with minimal supervision
• Comfortable using AI tools such as ChatGPT, Claude, Gemini, or similar tools

Added Advantage

• Experience handling lead generation campaigns
• Experience handling beauty, real estate, education, hospitality, or lifestyle clients
• Experience with landing page analysis
• Basic copywriting skills
• Basic short-form content or UGC ad understanding
• Experience building simple automations using tools such as Zapier, Make, Google Sheets, or AI agents
• Experience working in a fast-paced agency environment

What We Are Looking For

We value people who:

• Take ownership of campaign outcomes
• Think critically instead of blindly following platform suggestions
• Can explain performance clearly to clients and internal teams
• Are proactive when something is not working
• Enjoy testing, learning, and improving
• Can balance execution with strategic thinking
• Stay calm and organized in a fast-moving agency environment
• Are willing to improve systems, not just complete tasks

Skills