Job Description

The Digital Marketing Executive leads and delivers the organisation’s digital presence and campaigns through organic storytelling, community engagement, and creative content execution.

This is a hands-on role responsible for social media, website updates, photography and video content, newsletters, and digital outreach. The role focuses on growing brand visibility, engaging supporters, and increasing donations through compelling storytelling and relationship-driven digital campaigns, rather than paid ads.

Strong creativity, organisation, and practical execution skills are essential.

Key Responsibilities

a) Digital Content & Platforms

• Plan, create, and manage content across all digital platforms (social media, website, email newsletters)
• Maintain and update the organization’s website (programme pages, announcements, blogs, impact stories)
• Ensure consistent branding, tone, and messaging across all digital channels
• Translate on-ground work into clear, compelling donor-facing content

b) Social Media Management

• Manage and grow social media platforms (Instagram, Facebook, TikTok, LinkedIn)
• Develop and execute monthly content calendars
• Write captions and stories that reflect the organization’s mission and values
• Monitor messages, comments, and engagement in a timely and respectful manner

c) Photography/Video

• Capture on-ground photography and video content during programmes, events, and outreach activities
• Edit photos and videos for social media, website, and campaigns
• Produce short-form videos (Reels, TikToks, Stories) and basic long-form video content where needed
• Ensure ethical and sensitive representation of beneficiaries

d) Newsletter & Email Marketing

• Plan, write, design, and send regular newsletters (donor updates, programme highlights, campaigns)
• Re-engage past donors through meaningful updates and gratitude messaging
• Manage email lists and ensure content is clear, engaging, and aligned with organizational goals

e) Organic Fundraising & Digital Campaigns

• Conceptualise and execute creative, organic fundraising campaigns without continuous paid ads
• Develop time-bound donation appeals (e.g. urgent needs, seasonal campaigns, RM-impact messaging)
• Support fundraising events and initiatives through digital storytelling and outreach
• Encourage peer-to-peer sharing, community support, and collaboration with partners or micro-influencers

f) Analytics & Reporting

• Track organic digital performance (reach, engagement, website traffic, donation link clicks, newsletter metrics)
• Prepare simple monthly reports with insights on what content and campaigns drive donations
• Continuously test and improve content based on performance

Job Requirements

• Experience in digital marketing, content creation, or social media management
• Strong writing and storytelling skills
• Photography and basic videography skills (own equipment is a plus)
• Video editing experience (e.g. CapCut, Premiere Pro, Final Cut, or similar)
• Familiarity with design tools (e.g. Canva)
• Basic understanding of website management (WordPress or similar CMS)
• Comfortable working with limited budgets and finding creative solutions
• Passion for social impact and working in a non-profit environment

Desired Traits

• Hands-on, proactive, and creative
• Resourceful and comfortable working without large marketing budgets
• Comfortable working independently and on the ground
• Sensitive and ethical when handling stories of vulnerable communities
• Organized and able to manage multiple deadlines

Skills