Job Description

1. Marketing Strategy
   Develop and execute marketing plans for Southeast Asia, ensuring innovation, feasibility, and country-specific relevance. Communicate with franchisees, oversee plan execution, and optimize outcomes.
   
2. Integrated Marketing
   Leverage regional marketing resources to balance brand awareness and sales. Customize strategies for each country to boost brand influence.
   
3. Community Engagement
   Build community and membership systems to enhance retention, conversion, and loyalty. Implement user growth strategies and improve engagement.
   
4. Data-Driven Planning
   Analyze store performance to create tailored strategies, refine marketing efforts, and maximize ROI.
   
5. Product and Store Development
   Lead standout product and store creation through creative campaigns. Develop strategies to enhance brand visibility and success.
   
6. Collaboration and Leadership
   Coordinate with internal teams, lead projects, and train team members to enhance local marketing capabilities.
   
7. Additional Tasks
   Support other marketing and growth initiatives as assigned. 

Job Requirements

Educational Background
- Bachelor’s degree in Marketing, Advertising, Media, or Business Management.

Work Experience
- 3+ years of marketing experience, preferably in international or Southeast Asian markets or the food and beverage industry.
- Strong understanding of Southeast Asian consumer demands and competitive landscape.

Professional Skills
- Expertise in market research and data analysis for strategic decisions.
- Skilled in creative design and campaign development.
- Proficiency in English; other Southeast Asian languages are a plus.

Personal Qualities
- Results-driven, responsible, and a team player.
- Passionate about the food and beverage industry, adaptable to fast-paced environments.
- Strategic thinker with problem-solving abilities.

Skills