Job Description
Public Engagement Campaigner, in collaboration with other team members, will recruit, engage, organize and retain GPSEA supporters to support projects and develop the movement we support for our environmental impact. These supporters may include: individuals, community coalitions/strategic alliances, specific constituents aligned to our project needs.
You will be responsible for matching the skills and interest of these supporters to specific projects or campaign areas across the organization by identifying opportunities to maximize synergies across a diverse support network (e.g. youth, volunteers, local and grassroots communities).
Duties and Responsibilities:
- Develop strategies, tactics, and methodologies of public engagement within campaigns and project work.
- Contribute to GPSEA project and organisational planning through development and implementation of public engagement, inclusive of target audience identification.
- Ensure there are appropriate mechanisms available to recruit, retain, and network a growing Greenpeace movement, where required, utilizing a multiplier program. This may include leadership and campaigning skills development.
- ISSUES AND PROJECTS: Integrate Public Engagement supporter growth and skill development into volunteer mobilization and targeted engagement strategies for GPSEA campaigns.
- Source, edit and/or develop materials from Greenpeace resources and produce Public Engagement supporter materials encouraging participation in GPSEA campaign and project work, with a bias to increase involvement level of supporters and developing strategic support base.
- Identify knowledge and skills gaps within GPSEA active Public Engagement base, recruit, mentor, train, and develop supporters in the discipline of organizing and how it can be applied to their specific projects.
- ACTIONS: Develop Engagement Journeys and opportunities within and across projects to maximize potential for deeper engagement with actions unit and activist pathway.
- FUNDRAISING: integrate fundraising opportunities within community organizing.
- ONLINE & MOBILE: integrate, where appropriate, organizing strategies with online organizing strategies for the purposes of external impact and internal strength building for GPSEA.
- Develop, network and strengthen GPSEA's relationship with target organizations, including but not limited to communities, schools, and other youth stakeholders to contribute to GPSEA's project external campaign impacts and internal strengthening of GPSEA and the movement we support and build.
- In coordination with the campaign team, inspire and motivate volunteers to take meaningful action aligned with the campaign ambitions.
- Implement local events and community activities to enhance project objectives.
- Develop supporters in the discipline of organizing and how it can be applied to their specific projects.
- Manage and monitor campaign and/or project budgets following existing policies and procedures.
- Ensure GPSEA is in compliance with relevant policies and law in public engagement work, in conjunction with stakeholders.
- DATA: integrate standardized data capture for Public Engagement supporters and their activity in order to better match skills & interests with campaign project opportunities.
- Create and maintain structures to organize volunteer groups and implement, evaluate and adjust these structures according to the key learnings.