Job Description

Our client is a growing online skincare and makeup company based in Kuala Lumpur, with Malaysia serving as the first phase of its broader ASEAN expansion.

Backed by a parent company with more than six years of business experience, the company is now expanding into the beauty and e-commerce industry. All skincare and makeup products are NPRA-notified, with products sourced through authorised channels.

They are currently looking for an entry-level Digital Marketing Associate to support their growing digital and e-commerce operations. The ideal candidate has a basic understanding or hands-on experience with Google Ads, along with familiarity with social media advertising, and is comfortable working in a fast-paced startup environment.

This is a great opportunity for someone who is interested in digital marketing, e-commerce and the beauty industry, and wants hands-on exposure while growing together with an emerging business.

Key Responsibilities

• Coordinate with external agencies and partners on the development of content for Facebook, Instagram and TikTok.
• Assist the Managing Director in planning and managing Google Search / SEM campaigns, including keyword research, campaign setup, optimisation and performance monitoring.
• Support the planning and execution of social media advertising campaigns, particularly Meta Ads, including audience targeting, ad setup and optimisation.
• Monitor and analyse digital campaign performance to improve advertising efficiency, lead quality and overall ROI.
• Stay updated on skincare and makeup trends, social media developments, Google Ads updates and emerging digital marketing tools.
• Coordinate with external vendors and agencies for pop-up events and promotional activities.
• Assist in preparing Google Forms / surveys for customer research and study groups.
• Occasionally liaise with NPRA regarding skincare and makeup product notifications.
• Manage product listings on TikTok Shop and company websites, including uploading product images, descriptions and other relevant information.
• Identify opportunities to improve digital performance across search, social media and e-commerce channels.
• Support other marketing and business development initiatives as the company grows.

Job Requirements

Requirements

• Diploma or Degree in Marketing, Digital Marketing, Business, Communications or a related field.
• Fresh graduates and entry-level candidates are welcome to apply.
• Basic understanding or practical experience with Google Ads / SEM is preferred.
• Familiarity with Meta Ads, TikTok and social media marketing would be an advantage.
• Comfortable working with numbers and reviewing campaign performance.
• Able to communicate and coordinate with external agencies, vendors and partners.
• Organised, responsible and willing to learn in a startup environment.
• Interest in skincare, makeup, beauty or e-commerce is an advantage.
• Mandarin speaking and reading ability is highly preferred, as the role may involve communication and content related to Chinese-speaking partners or markets.
• Able to work on selected weekends for pop-up events, estimated at approximately once every 6–8 weeks. Overtime will be compensated accordingly.

Skills