Job Description

Content Strategy & Execution

• Plan, create, and publish engaging content across GUNG’s digital platforms including Instagram, TikTok, Facebook, and our website and in line with our brand tone and marketing goals.
• Manage the content calendar to ensure timely, relevant posting that supports product launches, festive campaigns, and brand moments to build stronger community engagement.
• Work closely with the founder to craft brand-aligned narratives and content angles that resonate with our audience.
• Analyze and report on content performance using tools like Instagram Insights, Meta Business Suite, or Google Analytics to optimize engagement, reach, and conversion rates.
• Stay updated with digital trends, platform algorithms, and competitor content strategies to continuously improve content relevance and performance.

Campaign & Community Engagement

• Support broader marketing activities, including email marketing, campaign launches, and in-store content planning.
• Participate in community-building efforts including influencer collaborations, customer engagement activities, and event support to deepen brand connection.
• Capture live moments and behind-the-scenes content during campaigns and events to create authentic, community-focused content. 

Job Requirements

• A degree or background in Marketing, Fashion Marketing, Digital Media, Mass Communication, Interactive Media, or any related creative/content-driven field.
• 1–2 years of experience in content creation, digital marketing, or social media, preferably within fashion, jewellery, beauty, or lifestyle brands — but we’re open to candidates with strong portfolios from other industries too.
• Strong storytelling and branding instincts, with a good eye for aesthetics and an understanding of emotionally resonant content.
• Confident in creating content for Instagram, TikTok, and Facebook including visuals, captions, and short-form videos.
• Familiarity with basic analytics tools (e.g., Instagram Insights, Google Analytics) and content performance tracking.
• Experience supporting or promoting online and offline campaigns, pop-up events, or seasonal promotions is a bonus.
• Organized, self-driven, and confident working directly with the founder in a fast-moving environment where ideas turn into action quickly.
• Must be based in Kuala Lumpur/Selangor and available to work onsite.
• Weekend Availability: Must be open to working on weekends for pop-ups or photoshoots when required (compensated through OT payment or replacement leave).  

Skills