Job Description

• Build & manage the TikTok MCN: Source, recruit, and onboard content creators to scale the roster toward a target milestone of 500+ active creators.
• Manage Creator Relationships: Manage creator relationships end-to-end (tiering, engagement, and retention), utilizing platform data and Bankeble to prioritize high-potential creators. 
• Maintain Roster Health: Track creator activity metrics closely, re-engage dormant creators, and systematically manage churn.
• Run Affiliate Programs: Set up and optimize brand affiliate campaigns on TikTok Shop, handling commission structures, product sampling setups, and creator targeting.
• Strategic Creator Matching: Pair appropriate creators with the right brands and products using category, audience demographics, and historical performance data. 
• Briefing & Execution: Brief creators clearly on specific campaign objectives, content compliance rules, and key product selling points.
• Drive Content Selling & GMV: Plan and execute content calendars aligned to TikTok Shop mega-sales (e.g., 9.9, 11.11, 12.12), flash sales, and specific livestream events to hit commercial targets. 
• Plan & Manage Live Selling: Own the TikTok Shop live-selling schedule, including host recruitment/training, run-of-show directing, product line-ups, and in-live promotion management (flash deals, vouchers, bundles). 
• Conversion Optimization: Identify, analyze, and scale winning creator formats, products, hooks, and product pinned structures to lift live and video conversion rates. 
• Commercial Tracking & Performance: Own affiliate-driven GMV and creator-activation targets, managing talent budgets and providing regular reports on progress metrics.
• Cross-Departmental Collaboration: Collaborate with Paid Ads Specialists to amplify top-performing creator content, and work alongside the Creative/Production teams to scale content via TikTok One Creative Studio. 

Job Requirements

• Professional Experience: 3+ years of experience in affiliate marketing, influencer/creator management, MCN operations, or e-commerce/social commerce platforms.
• Platform Expertise: Hands-on, deep structural understanding of TikTok Shop affiliate mechanics (commissions, sampling, creator marketplace) and video/live shopping functions. 
• Live-Stream Execution: Proven track record planning and directing live-selling/livestream commerce sessions (hosts, run-of-show, in-live conversion tools). 
• Commercially & Data Driven: Strong commercial instinct; comfortable owning GMV metrics, activation targets, and allocating creator budgets effectively.
• Relationship Management: Excellent communication and creator-facing relationship building skills, with a proven ability to manage networks at scale.
• Language & Location: Based in Malaysia; fluent in written and verbal English and Bahasa Malaysia (Fluency in Mandarin is an advantage for creator sourcing).
• Desirable Bonuses: * An existing network of active TikTok content creators or established MCN relationships.
• Familiarity with creator-intelligence tools such as TikTok One and the TikTok Shop Seller back-end. 
• Experience running commercial calendars for e-commerce mega-sale events.

Skills