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Trade Marketing Manager

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This job is for Trade Marketing Manager at Haleon, where you'll strategize and execute marketing plans to boost sales growth for top brands. You might like this job because it offers a unique opportunity to shape the future and be part of something special.

Undisclosed

Malaysia - Kuala Lumpur, Kuala Lumpur

Job Description

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

 

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

 

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

Are you looking for an opportunity develop an effective and profitable Consumer Shopper marketing tool to maximize brand performance?  If so, this is the role for you.

As Trade Marketing Manager, you will be responsible to ensure Haleon’s sales growth via sound translation of brand strategy info effective shopper support tools.  You will focus on the creation of shopper sell-out tools, education of experts in the store and creating the best visibility and communication plans.

Role Responsibilities

  • Strategic Thinking: Lead development of Trade Marketing strategy to achieve defined business objectives across defined product categories: VMS- Focus Brand (Scotts, Centrum, Caltrate) and key channels- 3-year Vision with innovation sales as a pillar of growth
  • Trade Marketing Calendar: Develop and execute local campaigns, channel development programs and tailor-made customer partnership programs
  • Investment Management: Deliver business objectives within allocated investments  
  • Commercial Activities: Own the development, execution, and evaluation of the commercial calendar of initiatives focused around:  Category management, Shopper engagement, Omnichannel, Point-of-sale material, In Store Promoters, Roadshows and Premium Sourcing activities
  • Compliance & process: Manage/Comply with local regulatory requirements and other administrative works.
  • Matrix Working (Internal): Develop effective working relationship across all functions which include marketing, Trade marketing, sales, supply chain, finance, regulatory, medical and legal advisor.
  • Matrix Working (External): Work closely with internal and external stockholders (Customers, Agency partners) to ensure clear communication and flawless execution.  
  • Back End Processes: Ensure compliance to the business processes (Eg. GMN Code, My PSR, One Form, product barcode, DCF pricing, RRF, RI form with approval from QA, RA, Supply Chain).

Why you?

Basic & Preferred Qualifications:

  • A Degree Holder in marketing/business administration or related discipline, with 7-10 years of work experience in FMCG/CPG with understanding of trade and trade marketing fundamentals.
  • Possess strong communication and interpersonal skills.
  • Preferable experience in sales function.
  • Ability to collaborate with internal and external stakeholders effectively.
  • Independent and self-driven
  • Strong time management and analytic skills and able to work under tight timelines
  • Willing to accept all kinds of challenges and able to handle multiple priorities.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.


Job Requirements


Company Benefits

Unstoppable growth

Know where you start won’t be where you finish. Have the chance to learn, grow and move forward, every day.

Unique experiences

Be part of an organisation shaped by everyone. Wonderfully different; uniquely us.

Unprecedented opportunity

Feel energised by our unique purpose, and commit to positively impacting the health of millions.


Additional Info

Company Activity

Last active - few hours ago


Company Profile

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Haleon

We are a world-leading consumer health company. Our leading brands are built on science, innovation and human understanding and are trusted by millions of consumers globally.

We have nine large-scale multinational Power Brands and a strong portfolio of Local Growth Brands. Combined, Haleon is positioned to play a vital role for people all around the world, in a sector that is growing and more relevant than ever.

Our leading brands are built on science, innovation and human understanding and are trusted by millions of consumers globally. Haleon has a strong portfolio of brands and is well positioned to play a vital role for people all around the world, in a sector that is growing and more relevant than ever.

The definition of consumer healthcare varies across competitors and industry data sources. We define it as consisting of Oral Health, VMS and Over-the-Counter (OTC). Within OTC, Haleon's portfolio comprises of Pain, Respiratory, Digestive and Other.

Source: haleon.com