Job Description

• Develop and execute comprehensive brand marketing strategies to establish and maintain a strong brand presence.
• Oversee the development and implementation of brand guidelines and ensure consistent brand messaging across all marketing channels.
• Conduct market research to identify consumer insights, market trends, and competitive landscapes to inform brand strategies.
• Collaborate with internal teams to align brand messaging with overall business objectives and marketing campaigns.
• Oversee all social media channels, including content creation, community management, and social media advertising.
• Stay up-to-date with emerging social media trends, tools, and platforms, and identify innovative opportunities for brand promotion.
• Proactively handle and respond to any unexpected marketing crisis or challenges, implementing crisis management plans to safeguard the brand's reputation.
• Lead and mentor a team of marketing professionals, providing guidance and support to ensure the successful execution of marketing initiatives.
• Monitor and analyze market trends, consumer behavior, and competitor activities to identify growth opportunities and adjust strategies accordingly.
• Collaborate with internal teams, external agencies and vendors to execute marketing campaigns and ensure timely and high-quality deliverables.

Job Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in brand marketing and social media marketing, with a minimum of 4 years working experience.
• Strong strategic thinking and ability to develop and execute comprehensive marketing strategies.
• Deep understanding of brand management principles and experience in developing and maintaining brand identity.
• Proficiency in social media platforms, tools, and advertising techniques.
• Excellent analytical skills and ability to leverage data insights for decision-making and optimization.
• Strong leadership and team management abilities, with a track record of mentoring and developing marketing professionals.
• Excellent communication and presentation skills, with the ability to effectively articulate and influence stakeholders.
• Proactive and adaptable mindset, with the ability to thrive in a fast-paced and changing environment.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Results-driven approach, with a focus on achieving measurable outcomes and driving business growth.

Skills