Job Description

We are looking for a driven and well-rounded Digital Marketer & Social Media Manager to lead both our paid advertising efforts and organic social media presence. This role plays a key part in driving leads, sales, and brand visibility, while also shaping Hankidz’s voice and storytelling across social platforms.

The ideal candidate is strategic, hands-on, data-driven, and creative. Someone who can run performance ads, plan meaningful content, manage social media teams, and analyse what truly moves the needle.

Job Requirements

Paid Advertising Strategy & Planning

• Develop and execute data-driven paid ad strategies aligned with business objectives
• Define target audiences, customer personas, and clear campaign goals
• Manage and optimise ad budgets across platforms (Meta, Google, TikTok, LinkedIn, XiaoHongShu, etc.)

Ad Creation & Optimisation

• Collaborate with design and content teams to create high-converting ad creatives
• Write persuasive ad copy, headlines, and strong calls-to-action
• Conduct A/B testing on visuals, copy, audiences, and placements to improve performance

Campaign Management

• Set up, launch, and optimise campaigns via Meta Ads Manager, Google Ads, TikTok Ads, and other platforms
• Track key metrics such as CTR, CPA, ROAS, and conversions and make data-driven improvements
• Ensure lead quality, conversion tracking, and accurate sales attribution

Social Media Strategy & Content Management (Hankidz Main Accounts)

• Manage Hankidz’s main social media account end-to-end
• Plan monthly content calendars aligned with brand goals, campaigns, and launches
• Plan content creation including ideation, editing, captions, posting, and scheduling
• Ensure brand consistency, tone of voice, and storytelling across all platforms
• Stay updated with trends, formats, and platform changes to keep content relevant and engaging

Social Media Team Oversight

• Oversee and guide the social media team in content planning, execution, and timelines
• Review content before posting to ensure quality and alignment with brand standards
• Provide feedback, direction, and performance insights to improve team output

KOL / Influencer Social Media Management

• Plan and manage social media strategies for Hankidz KOLs
• Oversee content planning, editing direction, posting schedules, and campaign alignment
• Analyse KOL performance data including reach, engagement, and conversions and prepare monthly reviews
• Optimise KOL content strategies based on insights and results

Analytics & Reporting

• Generate weekly and monthly performance reports for both paid ads and social media
• Analyse content, campaign, and audience performance using platform insights and analytics tools
• Present actionable insights and recommendations to management

Collaboration & Communication

• Work closely with marketing, sales, creative, and operations teams to align campaigns and content
• Provide audience and performance insights to inform content strategy and future campaigns

Continuous Improvement & Industry Awareness

• Stay up to date with digital advertising trends, social media best practices, and platform updates
• Experiment with new ad formats, content styles, and social strategies to drive growth

 Qualifications & Skills

✔ 2+ years of experience in digital marketing, paid ads, or social media management

✔ Hands-on experience with Meta Ads, Google Ads, and social media platforms

✔ Strong analytical and data-driven mindset

✔ Good copywriting skills and creative collaboration experience

✔ Ability to manage multiple campaigns, platforms, and teams concurrently

✔ Passion for education, children’s growth, or mission-driven brands preferred

Nice‑to‑Haves

✨ Experience in education or enrichment centre marketing

✨ Familiarity with video content creation and short-form social media

✨ Basic knowledge of SEO and content marketing

Skills