Job Description

TL;DR

• The Vibe: High-energy field connector meets campaign execution engine. You are the right hand to CBDO in bringing brand partnerships and community activations to life.
• The Mission: Assist in acquiring partner brands, corporate allies, and venues for our Little Food School (LFS) campaigns, then run those campaigns on-ground with total strategic and operational alignment.
• The Triad Sync: You don't work in a silo. You partner with the AI Growth & Performance Specialist to turn partner/community campaigns into viral digital loops, while relying on RevOps to handle backend inventory, POs, and heavy logistics support. 
• The Reality Check: You must be comfortable picking up the phone to outreach prospective partners, pitching brand alliances alongside Shiqin, and running dynamic live campaign setups.
• The Loot: RM 3,800 – RM 6,000 Base + performance incentives tied to successful campaign execution and valid O2O lead capture volume.

Role Objective

Act as the primary partner acquisition assist and campaign execution engine for HaruPlate. Reporting directly to CBDO Shiqin, you will help secure brand/venue alliances, coordinate joint social and live campaigns, and ensure every Little Food School (LFS) activation runs smoothly. You serve as the core bridge connecting brand partners, community audiences, growth marketing, and backend operations into a single continuous feedback loop.

Key Responsibilities

1. LFS & Partnership Campaign Acquisition & Execution (45%)

• Partner Acquisition Assist: Support CBDO Shiqin in identifying, pitching, and securing corporate partners, venue hosts, and co-branding allies for Little Food School (LFS) activations and joint marketing programs. 
• On-Ground Campaign Delivery: Lead the live execution and booth/activation presence for LFS workshops, pop-ups, and partner events—ensuring brand presentation and campaign messaging align 100% with strategic goals.
• RevOps Alignment: Collaborate closely with the Operations/RevOps team to ensure event inventory, stock allocations, permits, and vendor paperwork are cleared well in advance. 

2. Growth Engine Integration & Joint Campaigns (35%)

• Growth Marketing Bridge: Partner directly with the AI Growth & Performance Specialist on joint marketing campaigns—ensuring that brand partner assets, community content, and user-generated content (UGC) are seamlessly passed over to feed digital ad and remarketing engines.
• Community Touchpoint Activation: Engage community members, and partner representatives on-ground, converting conversations into authentic stories, reviews, and digital engagement.
• Partner Relationship Management: Maintain post-campaign communication with partners and venues to deliver recap summaries and secure repeat collaboration opportunities.

3. Programmatic O2O Funnel Continuity (20%)

• Feedback Loops: Gather real-time consumer feedback and product insights during campaign touchpoints, passing structured qualitative data back to Shiqin and product development teams.
• Campaign Post-Mortems: Help evaluate campaign performance against strategic targets—tracking total leads captured, partner reach, and operational efficiency.

Job Requirements

The Persona

• High-Energy Facilitator: Loves meeting people, building relationships, and representing HaruPlate enthusiastically to corporate partners and parent communities alike. 
• Cross-Functional Operator: Thrives in a connected team environment. Communicates smoothly with RevOps for logistics and Growth Marketing for digital campaign extensions. 
• Target-Minded Tracker: Understands that a great partnership or event is only successful if it achieves strategic alignment, clean data collection, and measurable commercial value.

Qualifications & Requirements

• Experience: 1–3 years of experience in Partnership Coordination, Event Marketing, Community Management, or Sales Operations. 
• Campaign & Event Track Record: Direct experience assisting with brand partnerships, B2B outreach, pop-up events, or educational workshops. 
• Digital & Tool Literacy: Proficient with Google Workspace, CRM tools, and basic digital event mechanics (QR forms, POS systems, social media tools). 
• Communication Skills: Strong verbal and written English and Bahasa Malaysia for pitching partners and engaging live event crowds. 
• Flexibility: Full willingness to travel locally for event/partner activations and work weekend shift rotations during active campaign peaks.

Skills