Job Description

Reports To: Co-Founder (Head of BD & Sales)

Role Type: Founding Lead (Individual Contributor to Team Lead)

Focus: Strategic Brand Expansion & Experiential Growth

1. The Vision: Together, We Nurture Generations

Pealet is a visionary brand builder at the nexus of technology, community, and family wellness. We are pioneering a new model that leverages AI and community-led growth to redefine family nutrition. Our flagship brand, HaruPlate, is evolving from a product-focused CPG brand into a comprehensive Developmental Wellness Platform.

2. Your Mission: The Architect of Partnerships-Driven Growth

As the Partnerships & Growth Lead, your objective is to partner with Key Strategic Corporate Partners to deploy our experiential programs. You will position these initiatives as a way to drive high-quality family traffic and increase engagement within their ecosystems, ultimately creating a seamless bridge to HaruPlate’s offerings.

3. Key Responsibilities

A. Strategic Partnerships & Alliances (50%)

• B2B Outreach: Identify and secure long-term partnerships with key commercial stakeholders.
• Concept Pitching: Sell the vision of "Experience-Led Commerce"—positioning our platforms as a solution for partners looking to differentiate their spaces and build genuine community connections.
• Commercial Negotiation: Work with Leadership to design win-win deals

B. Initiative Infrastructure & Squad Building (30%)

• Playbook Execution & Feedback: You will work closely with the Leadership (C-Team) to execute the flagship playbook. You will be responsible for providing critical field insights and data-driven feedback to help the Core Team refine SOPs for global scalability.
• Squad Leadership: As the initiative scales, you will hire, train, and lead the execution squad (coordinators, educators, and operations support).
• Resource Management: Manage the logistics of multi-site deployments with a focus on high efficiency and brand consistency.

C. Ecosystem Integration (20%)

• Closing the Loop: Ensure all physical touchpoints feed directly into our digital retail engine and AI-driven community tools.
• Impact Analytics: Develop frameworks to measure partnership success, including footfall, engagement metrics, and conversion into our wider brand portfolio.

4. The Candidate Profile: "High-Agency Builder"

• The "Intrapreneur" Spirit: You have 3-5 years of experience in BD, Strategic Partnerships, or Experiential Marketing. You are a top performer who is ready to build and lead a department from the ground up.
• Comfort with Ambiguity: You thrive in "Stage 0" environments. You are happy to prototype, refine, and build structure where none exists.
• Strategic Sales Mindset: You are energized by high-level B2B negotiations and have the grit to navigate complex corporate stakeholder environments.
• Mission Alignment: You are passionate about the intersection of wellness, education, and community growth.

5. Why Pealet?

• High Impact: You will have a direct hand in shaping the future of a rapidly scaling wellness ecosystem.
• Growth Path: This role is designed to evolve into a leadership position (Head of Partnerships or GM of Experiential) as the platform expands.
• Purpose: Join a team dedicated to using technology and human empathy to nurture the next generation.

Job Requirements

Candidate Profile

We are looking for a "Happy Hunter"—someone who loves the chase but cares deeply about the brand they are representing.

• Brand-Centric Commercial Mindset: You know that where we sit on the shelf matters just as much as what's inside the jar. You drive sales without compromising our premium positioning.
• Independent Pioneer: You are comfortable taking a plane to a new city, walking into a trade show, and leaving with 50 leads and a few new friends.
• Storyteller & Strategist: You don't just pitch slides; you pitch better futures. You can weave a narrative that makes a Corporate CSR goal feel personal and exciting.
• Data-Fluent: You embrace technology to work smarter, using data to streamline your CRM and validate your wins.

Qualifications

• 1 - 3 years of experience in Business Development, Strategic Partnerships, or Key Account Sales.
• Demonstrated track record of opening new international markets or securing strategic partnerships.
• Industry experience in FMCG, Premium Lifestyle, or Wellness is preferred.
• Knowledge of the Halal economy and export regulations is a distinct advantage.

Skills