Job Description

KEY RESPONSIBILITIES

Primary Roles:

1. Creative Direction & Brand Management

Establish creative direction for all marketing campaigns and corporate communications. 

Lead the conceptualization and execution of creative campaigns. 

Ensure all visual communications align with corporate branding guidelines. 

Review all artwork before publication. 

Maintain and update the Corporate Brand Guideline. 

2. Advertising

Assist in planning, coordinating and executing Marketing campaigns. 

Coordinate production of marketing materials including: 

• Product brochures 
• Catalogues 
• Sales kits 
• Posters 
• Banners 
• Videos 
• Corporate presentations 

Assist in managing external agencies, suppliers, media partners, and production vendors. 

3. Digital Marketing & Social Media

Support the company's digital marketing strategy across: 

• Website 
• E-Commerce platform 
• Mobile App 
• Facebook 
• Instagram 
• TikTok 
• YouTube 
• WhatsApp Communities 
• Other emerging platforms 

Develop and oversee content calendars and digital campaigns. Create, review, edit, and publish engaging digital content across various marketing channels, ensuring accuracy, consistency, and alignment with the Company’s brand guidelines. 

Monitor digital performance including: 

• Reach 
• Engagement 
• Lead generation 
• Conversion rates 
• Website traffic 

Work closely with creative and content teams to ensure high-quality digital assets. 

Implement SEO, SEM, paid advertising, and marketing automation initiatives. 

Leverage AI and digital technologies to improve marketing efficiency and effectiveness. 

4. Function & Event Management

Support the planning and execution of: 

• Product launches 
• Recognition & Award Nights 
• Leadership Seminars 
• Roadshows 
• Training Programs 
• Incentive Trips 
• Annual Conventions 
• Corporate Events 

Job Requirements

Qualification

• Bachelor's Degree in Graphic Design, Creative Multimedia, Mass Communication, Journalism, Marketing, Advertising, or related disciplines. 
• Minimum 8–10 years of experience in creative design, branding, publishing, or editorial, with at least 3 years in a managerial or leadership role. 
• Experience in Direct Selling (MLM), FMCG, healthcare, wellness, beauty, or retail industries is highly preferred. 

Skills