Job Description

Job Responsibilities:

• Manage KOL and influencer collaborations across platforms such as TikTok, Instagram, and Xiaohongshu (XHS) to support brand campaigns and product launches.
• Research, identify, and evaluate suitable KOLs/KOCs based on campaign objectives, target audience, engagement rate, and content style.
• Manage the end-to-end KOL campaign execution process, including: KOL sourcing and outreach, campaign briefing and coordination, content submission tracking, performance monitoring and reporting.
• Build and maintain strong relationships with KOLs, creators, and external agencies to ensure smooth collaboration.
• Negotiate collaboration rates and managing campaign deliverables within timeline and budget.
• Monitor social media trends, competitor activities, and emerging creators to identify new opportunities for brand growth.
• Collaborate with internal teams to support marketing campaigns, product launches, and promotional activities.
• Prepare campaign reports and analysing KOL performance metrics to improve future campaigns.
• Any other tasks and projects assigned by the superior / company. 

Job Requirements

• Diploma/Degree in E-commerce, Marketing Communications, Business Admin, Multimedia, Advertising, or any other related fields.
• Passionate about beauty, social media, influencer marketing, and digital trends.
• Active on social media platforms such as TikTok, Instagram, or Xiaohongshu (XHS) with good awareness of trending content.
• Strong communication and interpersonal skills with the ability to build relationships.
• Detail-oriented, organised, and able to manage multiple tasks within deadlines.
• Proactive, self-motivated, and willing to learn in a fast-paced environment.
• Fresh Graduates with related internship experienced are encouraged to apply. 

Skills