Job Description

 Job Responsibilities:

• Manage the daily operations of TikTok Shop and Shopee Live, including livestream scheduling, product arrangements, promotional mechanics, and overall livestream planning.
• Plan livestream themes, product combinations, promotional offers, and selling strategies based on platform campaigns, key products, and sales targets.
• Set up and check product links, SKUs, prices, vouchers, free gifts, and inventory information to ensure all livestream promotions are accurate.
• Work closely with livestream hosts, moderators, the content team, and the e-commerce team to conduct pre-live briefings, manage live execution, and complete post-live reviews.
• Monitor livestream performance in real time, including concurrent viewers, product click-through rate, engagement rate, conversion rate, GMV, GPM, advertising spend, and other relevant metrics.
• Prepare daily, weekly, and monthly livestream performance reports, identify key issues, and provide actionable improvement plans.
• Monitor and manage host performance, including livestream hours, sales performance, product presentation, audience engagement, script execution, and livestream discipline.
• Support the improvement of livestream scripts, product selling points, promotional messages, engagement activities, and pinned comments to increase audience retention and conversion.
• Coordinate with the advertising and content teams on livestream materials, short-video traffic generation, Live GMV Max, Live Ads, and campaign traffic planning.
• Stay updated on TikTok Shop and Shopee platform policies, campaign requirements, and livestream compliance guidelines to reduce the risk of violations.
• Support livestream setup and basic technical troubleshooting, including OBS, camera framing, lighting, audio, internet connection, and livestream backend settings.
• Conduct competitor research on livestream strategies, promotional mechanics, product combinations, content formats, and sales tactics, and provide practical recommendations 

Job Requirements

Job Requirements:

• Minimum 1- 2 years’ experience or have relevant experience are encouraged to apply.
• Live streaming operation experience is required. Candidates with this experience will have an added advantage, and preference will be given to those who meet this requirement.
• Excellent interpersonal skills, with the ability to collaborate with other departments.
• Strong project management and managerial skills.
• Ability to multi-task, and work with cross-functional teams in a fast-paced environment to meet the 
  expected outcomes.
• Good proficiency in Mandarin, Malay and English. 
  **We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.

Skills