Job Description

About Us

Hepmil Malaysia is a digital content and creator agency that connects brands with Gen Z and young millennials through hyper-localized, entertaining content. Home to pages like MGAG and Hepmil Creators’ Network (HCN), we help brands engage audiences with content that’s proudly local, proudly ridiculous, and always relatable.

Since 2015, MGAG has become one of Malaysia’s fastest-growing Gen Z and millennial comedy brands, reaching more than 9 million users monthly. Hepmil Creators’ Network (HCN) is a creator agency that connects brands with over 1,000 TikTok creators across Southeast Asia — powering hyper-local, entertaining content that resonates with audiences while delivering results for brands.

We’re looking for a Creative Strategy Lead (AM/M) to bring bold ideas to life, drive campaign execution, and inspire a team of creatives. You’ll bridge strategy with creativity, ensuring our content not only resonates with culture but also delivers impact for our brand partners. 

Key Responsibilities

Concept Generation & Ideation

● Develop social-first ideas and campaign concepts that give our brand partners a creative edge. 

● Translate audience insights, platform trends, and brand objectives into innovative campaign ideas. 

● Support in brainstorming sessions, helping both clients and internal teams unlock creative possibilities. 

Campaign Planning & Execution

● Oversee day-to-day execution of campaign elements, ensuring projects are delivered on time, on brief, and with high creative quality. 

● Collaborate with cross-functional teams (Accounts, Strategy, Production) to ensure alignment between creative vision and business objectives. 

● Monitor creative performance and recommend optimizations throughout the campaign lifecycle. 

Brand Storytelling & Messaging

● Craft clear and compelling messaging that reflects brand values, communicates key ideas, and drives engagement. 

● Ensure creative outputs are culturally relevant, platform-appropriate, and resonate with Gen Z and young millennial audiences. 

● Contribute to pitch decks, proposals, and creative treatments for clients. 

Creative Team Management & Culture

● Lead and mentor a team of designers, writers, and content creators, ensuring consistent delivery of high-quality creative work. 

● Foster a collaborative, innovative, and supportive creative culture. 

● Provide constructive feedback and guidance to elevate the team’s creative capabilities

Job Requirements

Requirements

● Creative Experience: Minimum 5+ years in a creative, content, or digital agency environment. 

● Platform Expertise: Strong knowledge of TikTok, Instagram, Facebook, and YouTube, with awareness of emerging formats and trends. 

● Cultural Understanding: Familiarity with the social content ecosystem, particularly short-form video and meme culture. 

● Strategic Execution: Experience developing marketing strategies and executing cross-channel content. 

● Collaboration: Proven ability to work with account teams, strategists, and production in bringing campaigns to life. 

● Client Management: Comfortable engaging with clients and industry professionals, with strong presentation and communication skills. 

● Detail Orientation: Ability to present ideas concisely and deliver work with accuracy and consistency. 

● Creative Advantage: Exposure to video content production, influencer/creator collaborations, or digital advertising is a plus. 

● Adaptability: Ability to thrive in a hybrid work setup and a fast-paced, evolving agency environment. 

Why Join Us?

● Play a leading role in shaping bold, culturally relevant campaigns that connect brands with Gen Z and young millennials. 

● Work closely with passionate creatives and the team behind MGAG and HCN. 

● Contribute to an environment that values originality, collaboration, and memes. 

● Grow your creative leadership skills while driving impact for some of the most exciting brands in Malaysia. 

Skills