Job Description

Key Responsibilities

Creator Discovery, Sourcing & Pipeline Management

• Identify, research, and source suitable creators/influencers of different tiers (macro, mid, micro, nano) for brand campaigns across platforms such as TikTok and Instagram.
• Build and maintain a strong creator pipeline/database across different creator verticals and categories such as Beauty, Tech, Lifestyle, Gaming, Parenting, Food & Beverage, and others as needed.
• Conduct creator profile screening and relevance checks based on campaign objectives, target audience profiles, brand fit, and content style.
• Stay updated on social media trends, emerging creators, creator communities, and platform culture to proactively support campaign needs. 
• Support internal teams with creator recommendations and sourcing insights based on campaign/category requirements.

Campaign Coordination & Operations

• Maintain and update campaign trackers, timelines, creator databases, and internal documentation accurately and promptly.
• Support operational coordination across campaigns to ensure smooth execution and timely completion of deliverables.
• Monitor creator content publishing and flag delays, discrepancies, risks, or campaign issues proactively to relevant internal teams.  
• Assist in compiling creator information and campaign data for internal and client-facing use.
• Work closely with Business Development & Success, Creator Partnership, and other teams to support smooth campaign execution.
• Use internal tools and systems (i.e. Monday.com) to manage creator sourcing and campaign coordination workflows.

Database Management & Reporting

• Ensure creator profiles, campaign history, rates, and relevant campaign information are accurately maintained within internal systems and trackers.
• Support ongoing database hygiene, structured documentation, and consolidation of creator information across platforms/tools.
• Support post-campaign reporting by gathering creator and campaign performance data and assisting in report preparation.
• Ensure accuracy and timeliness of assigned operational and reporting tasks.

Administrative & Coordination Support

• Support creator administrative processes including agreement tracking, data entry, and payment coordination.
• Liaise with creators to collect required campaign information, deliverables, and documentation.
• Coordinate with the Finance team to ensure timely and accurate creator payments.
• Provide day-to-day operational and administrative support to ensure smooth workflow execution across Business teams.
• Provide ad-hoc support for internal or client-facing projects when required.

Success Measurement in this Role

• Creator sourcing completed efficiently with strong relevance to campaign and brand requirements
• Faster turnaround times for creator discovery and campaign support across Business teams
• High operational accuracy with minimal revisions or missed information
• Ability to support multiple creator verticals/categories based on campaign needs
• Campaign coordination and operational tasks delivered on time with minimal delays or escalations
• Accurate and well-maintained campaign trackers, creator databases, and internal documentation
• Proactive problem-solving, accountability, and visibility across campaign workflows
• Positive contribution to scaling creator sourcing capabilities and operational efficiency across the organisation

Job Requirements

Requirements

• Minimum 1 year of experience in influencer marketing, creator operations, campaign / project coordination, talent management, social media, or related roles.
• Familiarity with sourcing or identifying creators/influencers for campaigns is a strong advantage.
• Passionate about social media platforms, internet culture, creator trends, and emerging digital communities especially on TikTok and Instagram.
• Proficient in Bahasa Malaysia and English (spoken and written).
• Able to work independently in a remote or hybrid setup with a strong sense of accountability.
• Highly organised with strong attention to detail and ability to manage multiple tasks and timelines simultaneously. 
• Able to manage multiple tasks and timelines in a fast-paced environment.
• Familiar with Google Workspace. Experience with Monday.com or Salesforce is a plus.
• Positive, proactive, and collaborative team player with good communication skills.

Skills