Job Description

Role Purpose

The Creative Strategist is responsible for generating, testing, and scaling breakthrough creative ideas that drive customer acquisition and strengthen brand equity. They turn data and insights into compelling narratives, ensuring HiBlendr’s content stands out, resonates deeply, and converts consistently.

While the Growth Strategist focuses on distribution and performance, the Creative Strategist focuses on creative systems and storytelling. Together, they form the core growth engine of the company.

Key Responsibilities

Creative Strategy & Ideation

• Translate customer insights, trends, and product USPs into performance-driven ad concepts and brand campaigns.
   
• Develop creative frameworks (UGC scripts, TikTok hooks, testimonial angles, product demos) that can be repeatedly tested and scaled.
   
• Continuously study consumer psychology, competitor brands, and global DTC creative trends to stay ahead.
   

Ad & Content Development

• Write ad briefs, hooks, and scripts for Meta, TikTok, Google, and other platforms.
   
• Collaborate with videographers, editors, influencers, and designers to execute high-performing creative assets.
   
• Adapt storytelling for different funnel stages (TOF awareness, MOF education, BOF conversion).
   

Testing & Optimization

• Lead structured creative testing cycles with the Growth Strategist.
   
• Analyze performance data (CTR, CPC, CPM, ROAS) to identify winning creative elements.
   
• Build a “Creative Hit System” — ensuring a steady flow of new ads, with a clear hit rate tracking process.
   

Brand & Storytelling

• Safeguard HiBlendr’s brand voice while optimizing for performance marketing.
   
• Create narratives that elevate the brand beyond functional benefits, positioning it as part of a wellness lifestyle ecosystem.
   
• Ensure creatives connect emotionally with customers, not just rationally.

Job Requirements

Requirements

• 2–5 years in creative strategy, performance marketing, or brand storytelling (e-commerce/DTC preferred).
   
• Strong ability to conceptualize ideas from insights and data.
   
• Hands-on experience writing scripts, hooks, and ad copy for high-performing campaigns.
   
• Deep understanding of TikTok, Meta, and influencer-led UGC trends.
   
• Analytical + creative hybrid mindset — can both ideate and interpret data.

Skills