Job Description

The Influencer Marketing Specialist handle HiBlendr and its subsidiary pages/accounts. This role requires an ability to be resourceful, think out of the box from traditional ways of marketing, and have a passion for problem-solving. KOL/influencer marketing, social media strategy, partnerships all sit under the Digital Marketing Executive (Relationship)’s responsibilities. The ideal candidate for this role should have strong strategic thinking skills, creative marketing skills, and excellent stakeholder and project management skills.

• Executing a marketing partnership plan that is data-driven, customer-centric, and aligned with product and marketing roadmaps with KOLs or influencers.
•  Develop creative direction and/or campaigns for partners across different external channels.
•  Monitor performance of partnerships to optimize campaigns, automation, segmentation, and channel expansion.
•  Connect the dots with marketing analytics, and what is resonating on organic owned channels and in earned media to propose paid content and platforms recommendations.
•  Explore the gaps, areas of improvement and evaluate our current influencer/affiliate marketing plan.
• Manage campaign with Tiktoker, affiliate, live host etc.

Job Requirements

• Positive Attitude
•  Abstractly creative; can leverage this skill to provide input on challenges in the process. 
•  Ability to influence others by maintaining open channels of communication, fostering teamwork, and building relationships with teams
•  Ability to understand complex issues from various sources, while finding simple solutions 
•  Effective planning and organizational skills with a demonstrated ability to multi-task, prioritize, negotiate, and problem-solve 
•  Ability to execute under accelerated timeframes and quickly adapt to changes in priorities 
•  Comfortable in working in a complex, ambiguous, ever-changing environment
•  Strong attention to detail and follow-through skills, with the ability to convey ideas clearly

Skills