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Undisclosed
58000, Kuala Lumpur
Job Description
Role Purpose
The Senior Digital Marketer/Creative Strategist is responsible for generating, testing, and scaling breakthrough creative ideas that drive customer acquisition and strengthen brand equity. They turn data and insights into compelling narratives, ensuring HiBlendr’s content stands out, resonates deeply, and converts consistently.
Key Responsibilities
Creative Strategy & Ideation
- Translate customer insights, trends, and product USPs into performance-driven ad concepts and brand campaigns.
- Develop creative frameworks (UGC scripts, TikTok hooks, testimonial angles, product demos) that can be repeatedly tested and scaled.
- Continuously study consumer psychology, competitor brands, and global DTC creative trends to stay ahead.
Ad & Content Development
- Write ad briefs, hooks, and scripts for Meta, TikTok, Google, and other platforms.
- Collaborate with videographers, editors, influencers, and designers to execute high-performing creative assets.
- Adapt storytelling for different funnel stages (TOF awareness, MOF education, BOF conversion).
Testing & Optimization
- Lead structured creative testing cycles with the Growth Strategist.
- Analyze performance data (CTR, CPC, CPM, ROAS) to identify winning creative elements.
- Build a “Creative Hit System” — ensuring a steady flow of new ads, with a clear hit rate tracking process.
Brand & Storytelling
- Safeguard HiBlendr’s brand voice while optimizing for performance marketing.
- Create narratives that elevate the brand beyond functional benefits, positioning it as part of a wellness lifestyle ecosystem.
- Ensure creatives connect emotionally with customers, not just rationally.
Job Requirements
Requirements
- 2–5 years in creative strategy, performance marketing, or brand storytelling (e-commerce/DTC preferred).
- Strong ability to conceptualize ideas from insights and data.
- Hands-on experience writing scripts, hooks, and ad copy for high-performing campaigns.
- Deep understanding of TikTok, Meta, and influencer-led UGC trends.
- Analytical + creative hybrid mindset — can both ideate and interpret data.
Skills
Company Benefits
No Dress Code
Stop thinking what to wear to work everyday. Rock up as you like, even in your PJs.
Self Improvement Courses Available
Level up your skills with trainings and courses! Go infinity and beyond the work that you do.
Purpose Driven
A purpose driven and value led organisation
A-Team Culture
No politics. No drama. No power plays.
Performance Commissions
Everyone has the opportunity to be rewarded and get paid based on their performance.
Freedom
Result-driven work schedule; don't simply work for hours
Additional Info
Company Profile
