Job Description
-Develop and execute strong and innovative digital marketing strategies including content, social, email, online advertising, SEO/SEM, PPC, link building, and other techniques to drive traffic to our e-Commerce websites
-Experience driving traffic through Facebook Advertising. Has a comprehensive understanding of targeting and campaign structure best practices particularly regarding Facebook
-Basic - advanced knowledge of Paid Ad Platforms
-Thorough understanding of digital marketing KPIs
-Be excited to grow and learn valuable skills with a fast-paced start-up
-Research, identify and evaluate trends and insights for growth opportunities, and test new marketing channels and tools
-Be a creative thinker with strong analytical and organizational skills
-Basic - advanced knowledge of Google Analytics, Facebook advertising, Mailchimp/Klaviyo , Shopify and Excel
-Ability to make strategic decisions, manage marketing budgets, develop web initiatives and execute projects on-time.
-Oversees campaign creatives and guides digital media planning and execution.
-Conceptualises new and innovative ads and partners with the creative team for development.
-Tracks media budgets and expenses by channel.
-Determines which paid channels yield the best returns and allocates advertising budget accordingly. Monitors/adjusts campaign controls to achieve optimal results.
-Analyzes advertising data to identify outliers in performance, delivery, tracking, and pacing.
Job Requirements
-Project Management Skill – Experience coordinating with multiple stakeholders and teams to create digital advertising initiatives that support specific business initiatives.
-A/B Testing – Proven experience developing and running rigorous A/B tests, including ad copy, audience segmentation, and landing page tests.
-Analytics – Experience collecting and analyzing the appropriate advertising metrics for the purpose of optimizing digital advertising strategy and tactics.
-Analysis – Experience researching and analyzing the effectiveness of paid search activities in meeting campaign and business objectives.
-Organization – Proven capability to manage multiple projects or initiatives effectively and efficiently while maintaining priorities, deadlines, and deliverables in a fast-paced environment.
-Critical Thinking – Capacity to identify trends and adjust strategy using analytical and quantitative problem-solving.