Job Description

You will be the voice of Hiredly, crafting engaging, impactful, and strategic content across all our digital platforms. Your mission is to grow our audience, drive engagement, and align content strategies with Hiredly’s vision of helping everyone find a job where they belong.

Job Requirements

Key Responsibilities:

Social Media Management

• Create, publish, and manage engaging content across platforms including TikTok, Xiao Hong Shu (RED), and Douyin.
• Must be fluent in both English and Mandarin (written and spoken) — the role requires creating content and engaging with audiences in both languages.
• Stay updated on the latest trends, platform algorithms, and social media best practices to ensure content remains fresh and relevant.
• Plan and maintain a content calendar aligned with marketing campaigns, product launches, and key brand milestones.

Content Creation

• Conceptualize, plan, and produce original, engaging content tailored to each platform’s audience.
• Curate and create content to attract both job seekers and employers, ensuring a balance between entertainment and value.
• Write clear and compelling captions, posts, and scripts that drive conversions and reach.

Performance Tracking and Optimization

• Analyze metrics (reach, impressions, engagement rates, follower growth, and conversions) to gauge content performance.
• Regularly report on social media performance and insights to suggest actionable improvements.
• Test and optimize strategies to improve conversion rates and audience growth.

Community Management

• Keep the community engaged through interactive content like polls, Q&A sessions, and live videos.
• Respond promptly to comments, DMs, and user interactions to foster a vibrant online presence.

Cross-Functional Collaboration

• Collaborate with internal teams (e.g., sales and product teams) to align content with company objectives.

Creative Strategy Development

• Pitch and execute bold, fun, and creative campaigns that resonate with Hiredly’s audience.
• Ideate strategies to increase brand awareness, user engagement, and loyalty.

What Success Looks Like?

• Platform Growth: Consistent growth in followers, reach, and engagement across all platforms.
• Conversions: Increased jobseeker sign-ups, employer inquiries, or other measurable leads through social content.
• Engagement: Strong interaction rates (likes, shares, comments) and a thriving online community.
• Innovation: Trendsetting campaigns or standout moments that elevate Hiredly’s brand visibility.

Skills