Drive digital growth with one of Malaysia’s most established digital marketing agencies.
We’re LOCUS-T, a Malaysia Book of Records holder and one of Malaysia’s most
established digital marketing agencies, with over 25 years of proven digital marketing
experience.
Recognised as a Google Premier Partner, Meta Business Partner, and TikTok Strategic
Platinum Partner, we deliver performance-driven campaigns across multiple digital
platforms for businesses that demand measurable growth.
You’ll manage and optimize paid media campaigns across Google, Meta, and TikTok,
contributing to campaign strategy, testing new approaches, and driving measurable
performance improvements for diverse client portfolios. You’ll also leverage AI-powered
tools and automation to enhance campaign optimisation, data analysis, and marketing
efficiency.
We welcome both experienced Performance Marketing Specialists and Senior
candidates who can take on Team Lead or Assistant Manager responsibilities, managing
key accounts and guiding junior team members.
What We Offer You:

1. Flexible working hours (start between 7.30am and 10am) with hybrid work-from-
anywhere options

2. 2-week work-from-anywhere policy for life's unexpected moments
3. Comprehensive leave benefits including maternity/paternity, birthday leave, and
replacement leave
4. In-depth training by our experienced managers
5. Comprehensive support including mobile & internet, and parking allowances
6. LOCUS-T Care and long service awards with recognition and monetary rewards
7. Monthly and quarterly performance rewards in a fun, and values-driven culture
8. Engagement activities and a work environment where we value your contributions
Your Core Responsibilities:
1. Media Planning & Strategy - Develop strategic paid media plans across platforms such
as Google Ads, Meta Ads, and TikTok Ads by analysing campaign objectives, audience
insights, and performance data to determine optimal platform mix, targeting strategy,
and budget allocation
4/1/26, 1:24 PM Performance Marketing Specialist Job in Petaling Jaya, Selangor - Jobstreet

https://my.jobstreet.com/job/90817082?ref=hirer-jobs-list 2/7

2. Campaign Strategy Development - Collaborate with internal teams to recommend
campaign structures, audience targeting strategies, and optimisation approaches that
improve campaign performance
3. Campaign Management - Plan, set up, and manage paid media campaigns across
Google, Meta, and TikTok to achieve campaign KPIs and client objectives
4. Performance Optimisation - Continuously monitor and optimise campaign
performance by analysing key metrics, audience behaviour, and platform algorithm
updates to maximise return on ad spend
5. Experimentation & Testing - Design and execute A/B tests across creatives, audiences,
bidding strategies, and campaign structures to continuously improve campaign
performance
6. AI & Marketing Innovation - Leverage AI-powered tools and automation to enhance
campaign optimisation, creative testing, audience insights, and marketing efficiency
7. Reporting & Insights - Prepare regular campaign reports with performance insights and

actionable recommendations to support campaign improvement and client decision-
making

8. Data Analysis & Budget Monitoring - Track campaign budgets, monitor performance
metrics, and maintain accurate campaign data for analysis, forecasting and
optimisation
9. Client & Team Collaboration - Work closely with internal teams including strategy,
creative and account teams to ensure smooth campaign delivery and alignment with
client objectives
10. Leadership & Team Guidance (Senior Candidates) - Senior hires may lead key
accounts, mentor junior team members, and contribute to strategic planning and best
practices across paid media campaigns
Essential Tools You'll Master:
1. Google Tag Manager, Google Analytics, Google Data Studio, Meta Ads Manager,
TikTok Ads Manager
2. AI-powered marketing tools and automation platforms
3. Various software extensions integrated with ad accounts

What You Bring:
1. Relevant degree in Advertising, IT, Business, Marketing, or equivalent
2. 3–5 years of experience managing paid media campaigns on platforms such as Google
Ads, Meta Ads, or TikTok Ads
3. Strong understanding of media planning, campaign structure, audience targeting, and
performance optimisation
4/1/26, 1:24 PM Performance Marketing Specialist Job in Petaling Jaya, Selangor - Jobstreet

https://my.jobstreet.com/job/90817082?ref=hirer-jobs-list 3/7

4. Hands-on experience analysing campaign metrics such as CPA, ROAS, CTR, and
conversion rates
5. AI tools or automation platforms for campaign optimisation, creative testing, or
marketing analysis is an added advantage.
6. Experience managing multiple campaigns or client accounts simultaneously
7. Professional certifications such as Google Ads Certification or Meta Blueprint
Certification are preferred
8. Strong analytical skills and familiarity with digital marketing analytics tools
9. Good communication skills in English and Bahasa Malaysia (Mandarin is an advantage)
10. Leadership or mentoring experience will be an advantage for candidates considered for
Senior / Team Lead responsibilities
Why Join LOCUS-T
You’ll be working with one of Malaysia’s most experienced digital marketing teams,
supporting campaigns across diverse industries including finance, property, education,
F&B, manufacturing and more.
Here, you’ll gain exposure to high-performing campaigns, diverse client portfolios, and
continuous digital innovation, while building your expertise in performance marketing
within a fast-evolving digital landscape.