Job Description

Affiliate & Creator Recruitment

• Recruit and manage TikTok Shop affiliates and creators, including micro creators, macro creators, and KOLs.
• Focus on creators within the cleaning, kitchen, home, and lifestyle segments.
• Prioritize creators who can produce genuine product demonstrations, tutorials, and educational content, rather than purely trend-driven content.
• Build and maintain relationships with creators, MCNs, and agencies.
• Support negotiations on creator commissions and collaboration arrangements.

Campaign Management

• Plan and execute TikTok Shop affiliate campaigns.
• Manage product listings, commission tiers, and campaign participation.
• Support key promotional periods including 9.9, 11.11, 12.12, and seasonal home campaigns.
• Prepare creator content briefs based on key product selling points such as:Functionality
  Energy efficiency
  Durability
  Warranty
  
• Ensure briefs provide sufficient direction while allowing creators to keep the content authentic to their own style.
• Support creators during TikTok LIVE selling sessions and product demonstrations.

Performance & Collaboration

• Track affiliate and campaign performance including: [GMV, Conversion, Average Order Value (AOV)]
• Review campaign data and help refine commission strategies based on performance.
• Identify top-performing creators, campaigns, and content approaches.
• Coordinate closely with the content, e-commerce, and logistics teams to ensure campaigns, product seeding, and reporting run smoothly.
• Prepare regular affiliate performance reports.
• Share insights and recommendations to continuously improve creator and campaign performance.

Job Requirements

Must-Haves

• 1–3 years of experience in affiliate marketing, creator management, or e-commerce.
• TikTok Shop experience is an advantage but not compulsory.
• Comfortable marketing higher-value, considered-purchase products, where customers may have a longer decision-making cycle before purchasing.
• Data-driven, organized, and able to manage multiple campaigns and creator relationships simultaneously.
• Strong communication and negotiation skills.
• Confident in managing campaigns and negotiating creator collaborations.
• Proficient in Bahasa Malaysia and English.

Nice to Have

• Hands-on experience with TikTok Shop or TikTok Seller Center.
• Existing network of creators, KOLs, or MCNs, particularly within the home and lifestyle space.
• Mandarin proficiency, as many TikTok Shop creators and MCNs communicate primarily in Mandarin.
• Previous exposure to appliances, electronics, home living, or related products.

Skills