Job Description

1. Digital Marketing Execution

• Assist in planning and executing digital marketing campaigns across social media, email, and search engines.
• Create, schedule, and publish content on platforms such as Instagram, Facebook, and TikTok.
• Monitor campaign performance and prepare basic reports (reach, engagement, conversions).

2. Branding & Content Creation

• Support the development of brand identity, tone, and visual consistency.
• Design simple creatives (social posts, banners, ads) using Canva or Adobe Photoshop.
• Write captions, product descriptions, and promotional copy aligned with brand messaging.

3. Brand Development

• Assist in strengthening brand positioning and market presence.
• Conduct market and competitor research to identify opportunities.
• Support execution of brand strategies to increase awareness and loyalty.
• Ensure consistency across all marketing materials and communications.
• Contribute to long-term brand growth initiatives.

4. E-Commerce Management

• Assist in managing online stores (Shopee, Lazada, etc.).
• Upload and maintain product listings (images, descriptions, pricing, inventory).
• Coordinate campaigns, promotions, and platform participation (e.g. mega sales).

5. Website & UX Support

• Update website content and ensure product pages are accurate and engaging.
• Support improvements to user experience (UX) to drive conversions.
• Liaise with developers or platforms when required.

6. Data Analysis & Reporting

• Track KPIs such as traffic, conversion rates, and sales.
• Use tools like Google Analytics to analyze user behavior.
• Provide insights and recommendations for optimization

7. Campaign & Promotion Support

• Assist in planning seasonal campaigns, product launches, and promotions.
• Coordinate with internal teams and external partners (designers, influencers).
• Support execution of paid advertising (Facebook Ads, Google Ads).

8. Customer Engagement

• Respond to customer inquiries on social media and e-commerce platforms.
• Monitor reviews and feedback, ensuring timely responses.
• Help maintain a positive brand image and customer satisfaction.

Job Requirements

• Diploma or Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• 1–3 years of experience in digital marketing, branding, or e-commerce (fresh graduates with strong portfolios may be considered).
• Basic knowledge of social media platforms (Instagram, Facebook, TikTok) and content management.
• Familiarity with e-commerce platforms such as Shopee and Lazada.
• Basic design skills using Canva, Adobe Photoshop, or similar tools.
• Strong written and verbal communication skills (especially for copywriting and captions).
• Analytical mindset with basic understanding of marketing metrics and tools (e.g. Google Analytics).
• Organized, detail-oriented, and able to manage multiple tasks.
• Proactive attitude with willingness to learn and adapt in a fast-paced environment.

Skills