Job Description

About You

You are a data-driven marketer with a strong grasp of consumer behavior and 360-degree marketing. With experience in executing integrated campaigns across digital, traditional, and experiential channels, you turn insights into strategies that drive growth and engagement.

You work well with cross-functional teams, align marketing efforts with business goals, and ensure brand consistency across all touchpoints. You’re known for balancing creativity with analytics, managing budgets efficiently, and using data to continuously improve results. In this role, you will report to the Manager, Marketing.

Your Day-to-Day

• Analyze consumer behavior and journey across multiple touchpoints to identify growth opportunities and areas for enhancement.
• Develop and implement comprehensive 360-degree marketing strategies that integrate brand, digital, traditional, and experiential channels to achieve business objectives.
• Partner with cross-functional teams, including commercial, product, and customer experience, to align marketing initiatives with consumer insights and business goals.
• Conduct in-depth market research and behavioral analysis to understand customer needs, preferences, and decision-making processes.
• Translate consumer insights into actionable marketing plans that drive long-term engagement, loyalty, and advocacy.
• Design and execute holistic marketing initiatives that leverage both online and offline channels to provide a seamless customer experience.
• Ensure brand consistency and resonance across all customer touchpoints, incorporating feedback from internal and external stakeholders.
• Manage the marketing budget effectively, prioritizing initiatives that deliver measurable impact and ROI.
• Monitor and report on overall marketing performance, using data-driven insights to refine strategies and enhance results.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, Mass Communication or a related field.
• Ability to identify business opportunities from interpreting data, consumer insights, market research methodologies, and behavioral analytics, consumer trends.
• Excellent project management and organizational skills, with the ability to manage multiple integrated marketing efforts simultaneously.
• Exceptional creativity and strategic thinking, with the ability to deliver innovative and customer-centric marketing solutions.Familiar with social media content generation, campaigns, analytics, tracking and brand engagement.
• Strong interpersonal and communication skills to collaborate effectively with internal teams and external partners.
• Equipped with 360 media know-how.
• Proficiency in marketing tools and platforms for automation, analytics, and multi-channel execution.
• Having advertising agency experience would be a plus point.

Skills