Job Description

• Collaborate with the marketing manager to develop and implement marketing plans that align with the company's goals. 
• Oversee the execution of marketing campaigns, ensuring they are delivered on time and within budget.
• Manage and mentor the marketing team, setting clear objectives, and providing ongoing feedback and support. Ensure the team has the resources and guidance needed to succeed.
• Work closely with other departments, such as sales, business development, and customer service, to ensure marketing strategies are integrated and support overall business objectives.
• Lead digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising. Analyze digital campaign performance and adjust strategies to improve engagement and ROI.
• Direct the development of a multi-channel content strategy, leveraging data and analytics to produce highly targeted content that engages diverse audience segments and supports the customer journey from awareness to conversion.
• Champion the exploration and adoption of cutting-edge marketing techniques and technologies, including AI-driven analytics, programmatic advertising, and virtual or augmented reality experiences to enhance brand interaction.
• Conduct market research to gather insights on customer behavior, preferences, and trends.
• Analyze competitor strategies to identify opportunities for differentiation and growth.
• Utilize advanced analytics and business intelligence tools to derive actionable insights from campaign data, guiding strategic decisions and continuously improving marketing effectiveness and efficiency.
• Lead initiatives to map and optimize the customer journey, ensuring a seamless and engaging experience across all touchpoints, with a focus on personalization and customer satisfaction.
• Monitor the marketing budget, ensuring resources are allocated efficiently to maximize impact.
• Negotiate with vendors and manage contracts to support marketing efforts.
• Other ad hoc tasks as assigned by management from time to time.

Job Requirements

• Bachelor’s degree in marketing, Business Administration, or related field. A master’s degree or professional marketing certification (eg: CIM, AMA) is a plus.
• 3-5 years of relevant marketing experience, with at least 1-2 years in a supervisory or management role.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO/SEM technologies), content management systems, and data analytics software.
• In-depth knowledge of B2B marketing strategies, adept at leveraging both digital and traditional channels to engage business clients effectively.
• Strong project management and multitasking skills, able to be analytical and use creative thinking skills to merge data insights with innovative approaches to marketing challenges.
• Exceptional command over digital marketing best practices, including analytics, search engine optimization, and social media engagement.
• Adaptability and resilience, maintaining strategic focus amid evolving market conditions and operational challenges.
• Leadership potential to guide, inspire, and cultivate a marketing team towards achieving collective and individual goals.

Skills