Job Description

Brand & commercial

• Own the P&L — revenue, contribution margin, marketing efficiency. Weekly reporting to CEO

• Set brand priorities, campaign calendar, pricing and promo strategy across channels

• Drive brand positioning shift: breastfeeding hardware → holistic motherhood wellness

• Monitor competitors, trends, and customer signals. Bring the outside in and be the category expert

Product pipeline

• Own the product roadmap: what we launch, when, and why. Supplements is the priority category

• Manage product projects through to completion (breast pump, cooler bag, lactation gummies), coordinating with regional suppliers on sourcing, sampling, and production

• Navigate regulatory requirements (e.g., NPRA). Work with external agents where needed

• Manage product COGS and ensure new SKUs hit margin and volume targets

Team & coordination

• Lead the strong Brand team: Marketing Strategist, Marketplace (Shopee, TikTok), Customer Service, International Market Leads, and others as needed

• Coordinate with cross-functional teams for execution. Growth & Creative, Supply Chain & Finance, Offline Retail

• Run weekly SML on-track meetings. Set the agenda, drive decisions, capture actions

Job Requirements

• 4-6 years in brand management, marketing, or commercial roles — ideally FMCG, consumer health, baby/kids, or beauty/wellness

• Has launched products before: not necessarily deep R&D, but you've taken a product from concept to shelf and know what it takes (especially supplements)

• Generalist who can hold brand, product, team, and commercial threads simultaneously

• Commercially sharp: you think in margins, mix, and repeat purchase — not just campaigns

• Willing to learn AI tools and build AI-assisted workflows to improve efficiency

• Strongly preferred: you're a mom. You live the category. That empathy cannot be trained

Who thrives here

• Orchestrators who love to be at the command center — brand, product, team, numbers, all moving at once

• Moms who left corporate for kids and want meaningful work with real ownership and flexibility, without bureaucracy

• People who move quickly and iterate, over analysing and perfection

• People excited by building a wellness brand that truly helps mothers

What you’ll get

• Run a sizable and growing brand with real ownership and autonomy. Direct CEO reporting, fast decisions

• Build the product pipeline for a brand pivoting into a high-growth, exciting category

• Strong team already in place and ambitious culture

• AI training and tools to augment your work and stay ahead of the curve

Skills