Job Description

💼 Core Responsibilities

1️⃣ Brand Strategy & Creative Direction

• Develop quarterly brand campaigns that link directly to companys strategic priorities (e.g., Block & Burn Fat Burn Month, Sleep Reset Launch, Hormone Reset Challenge).

• Define creative concepts, tone of voice, and storytelling across all brand touchpoints.

• Oversee design and copy team to ensure visual and narrative consistency.

2️⃣ Advertising & Growth Campaigns (Meta + Awareness Platforms)

• Lead company’s Meta ad strategy: concept → creative → launch → performance review.

• Create and to ensure ad funnel and backend tracking align.

• Run A/B tests for creatives, messages, audiences, and angles to improve ROAS.

• Present monthly Ad + Creative Performance Report (awareness, reach, lead quality).

3️⃣ Content Engine & Marketing Calendar

• Build and maintain a 3-month rolling content calendar with clear content pillars:

• Education (science-backed health content)

• Emotional connection (founder story, client stories)

• Product showcase 

• Community events (online/offline challenges, panels)

• Ensure content-to-ad readiness (enough visuals, reels, and copy per campaign).

4️⃣ Community Activation & Brand Experience

• Plan offline and online engagement campaigns to expand brand community — e.g.:

• Wellness events, challenges, partnerships, and panel talks

• Collaborations with KOLs, wellness venues, or brands

• Work with PR/Content team to manage invites, communication, and event storytelling.

5️⃣ Brand Communication & Collaterals

• Develop and maintain brand guidelines (tone, fonts, design, visuals).

• Oversee marketing materials — banners, posters, packaging stories, decks, landing pages.

• Approve all external communication to ensure alignment with BEWell identity.

6️⃣ Performance & Team Collaboration

• Present monthly brand growth report — traffic, engagement, follower growth, content output, and ad ROI.

• Collaborate closely with marketing team

• Conduct monthly creative syncs to align campaign flow between content → ads → funnel.

   7️⃣Hands-on creative leader who can plan, oversee, and occasionally produce brand content — ensuring consistent storytelling, tone, and campaign execution across all digital channels.

Job Requirements

👩🏻‍💼 Ideal Candidate Profile

• 4–6 years in brand marketing or creative strategy (preferably health, wellness, or beauty industry).

• Proven experience managing Meta campaigns, brand storytelling, and content pipelines.

• Balanced thinker: creative vision + performance logic.

• Experienced in managing creative teams, agency vendors, or production timelines.

• Strong visual sense and excellent communication skills.

Skills