Job Description

1. Client Account Leadership

The Account Manager owns the day-to-day management of assigned accounts and serves as the operational anchor across all client relationships.

• Manages several client accounts simultaneously, ensuring all deliverables land on time and within budget.
• Translates campaign strategy into clear work plans, timelines, and task ownership.
• Leads weekly client communications, status updates, and WIP meetings.
• Serves as the first operational escalation point, resolving issues before they reach senior leadership. 
• Identifies opportunities that sharpen brand visibility and media exposure.

2. Campaign Execution & Delivery

The Account Manager is responsible for moving campaigns from brief to execution without losing momentum or quality.

• Builds and executes PR campaign plans across earned media, influencer engagement, and content.
• Oversees press materials, pitch documents, campaign briefs, and social media storyboards.
• Coordinates press conferences, media launches, interviews, and PR activations.
• Holds timelines, manages approvals, and ensures nothing ships below standard.
• Monitors performance and contributes to post-campaign reporting.

3. Media Relations

The Account Manager maintains active media relationships and leads all outreach activity.

• Maintains relationships with journalists, editors, and media partners across relevant beats.
• Leads outreach across press releases, pitches, interview coordination, and editorial opportunities.
• Identifies newsworthy angles, shapes stories, and secures coverage that meaningfully advances client positioning.
• Stays across media conversations and surfaces emerging opportunities proactively.

4. Influencer & Content Management

Influencer campaigns are managed with the same rigour as earned media activity.

• Identifies creators and KOLs aligned with campaign objectives — beyond follower counts.
• Manages sourcing, quotations, contracting, and content planning end-to-end.
• Oversees briefing, content development, and approval workflows.
• Coordinates posting schedules and holds talent accountable to deliverables.

5. Team Leadership

The Account Manager sets the quality standard and is responsible for the development of junior staff.

• Manages and mentors Account Executives and Senior Account Executives.
• Allocates work clearly, monitors progress, and flags issues early.
• Reviews all written materials before they reach senior leadership or clients.
• Coaches junior staff on pitching, writing, and client communication.

6. Reporting & Insights

The Account Manager ensures every campaign is properly measured and evaluated.

• Monitors coverage and compiles performance reports with clarity and consistency.
• Analyses coverage quality, message alignment, and audience reach.
• Provides forward-looking recommendations, not just backward-looking summaries.

Job Requirements

We prioritises demonstrated outcomes over years of service. Strong candidates will show:

• A bachelor's degree in any discipline. Communications or PR degrees are not required. 
• A track record managing multiple client accounts with competing deadlines.
• Demonstrable success securing earned media coverage — expect examples at interviews.
• Experience mentoring or supervising junior team members.
• Strong writing across press materials, pitches, and campaign briefs.
• The seniority to push back on clients and the judgement to know when to.

Skills