Job Description

1. Strategic Storytelling & Content Creation

● Be the face of the brand, creating TikTok/Reels content daily that connects, entertains, and builds community.

● Transform product launches, behind-the-scenes footage, customer reactions, and company challenges into captivating stories that make our audience feel like they’re part of the brand's journey.

● Don’t just create—test. Experiment with different angles, hooks, and formats to continuously refine what works best.

● Stay ahead of trends, but also create them—injecting originality into your content instead of just copying what’s already out there.

● Develop compelling hooks and captions that immediately grab attention and drive engagement.

2. Collaboration & Planning

● Work closely with our graphic designer to ensure that social media content is visually cohesive and on-brand.

● Manage the social media content calendar, ensuring a consistent posting schedule while keeping room for reactive, trend-based content.

● Contribute ideas for larger campaigns, collaborations, and viral marketing stunts to push the brand's social presence further.

3.Analytics & Continuous Improvement

● Track and analyse content performance—not just views, but real engagement—to understand what resonates and improve future content.

● Bring a test-and-learn mindset to everything you create—iterating, optimising, and scaling winning content formats.

● Be proactive. If something’s not working, don’t wait—figure out what needs to change and take action.

4.Additional Duties:

● Support TikTok live sessions and live selling events.

● Assist with other ad-hoc content projects as needed.

Job Requirements

Requirements:

● A natural storyteller—you know how to turn ordinary moments into engaging, viral-worthy content.

● Fluent in TikTok and Instagram trends, understanding what makes content go viral.

● Strong video editing skills, proficient in CapCut or Adobe Premiere Pro.

● Confident on camera—you don’t just record, you perform and connect with the audience.

● Creative thinker with an experimental mindset—you constantly test and refine different hooks, angles, and formats.

● Strong written communication skills—you know how to craft captions that enhance your videos.

● Fluent in English, with proficiency in Malay. Mandarin is a plus.

● Self-driven and resourceful—you don’t wait to be told what to do, you find ways to make an impact.

● Comfortable working in a fast-paced, ever-evolving environment.

Skills