Job Description

We are hiring our first dedicated Ecommerce Manager to own and grow our online business end to end - our Shopify D2C store, corporate gifting, marketplaces, and the digital marketing that feeds them. You will turn a beautiful brand into a repeatable, profitable online channel. This is a hands-on, build-from-the-ground-up role for someone equally comfortable in a spreadsheet, a Klaviyo flow, and a brand brainstorm.  

Key Responsibility:

• The online P&L - revenue, margin, and the KPIs behind them (conversion, AOV, repeat rate, LTV:CAC, MER).
  D2C site (Shopify) - merchandising, conversion optimisation, the gifting experience (gift messaging, scheduled delivery, occasion hubs), payments, and site roadmap.
• Retention and CRM - build and run our email, SMS and WhatsApp programme (Klaviyo), loyalty, referral, and subscription.
• Gifting calendar - plan and execute the year around Singapore gifting moments (CNY, Christmas, Valentine's, Mid-Autumn, Deepavali, Mother's and Father's Day, National Day), with limited-edition drops.
• Corporate and bulk gifting - productise and grow our highest-value channel.
• Marketplaces and third-party - launch and manage curated gifting platforms (e.g. Giftano), quick commerce (Grab, foodpanda, Deliveroo), and selectively Shopee, Lazada and iShopChangi.
• Performance marketing - manage our media agency and freelancers across Meta, Google and TikTok; own targets, creative briefs, and reporting.
• Analytics - own GA4 and Shopify reporting and a monthly plan-versus-actual review.
• Cross-functional glue - work with operations on fulfilment and our cold-chain promise (perfect chocolate, every delivery), and with retail to convert in-store visitors into online customers.
• Regional groundwork - help prepare multi-currency and Shopify Markets for future expansion across Asia.
  

What success looks like:

• By 90 days: payments and checkout optimised, Klaviyo flows live, melt-rate and core KPIs being tracked, and corporate gifting pre-sell running for the year-end and CNY peak. 
• By 12 months: a measurably more profitable D2C business, a working loyalty and retention engine, at least one new channel live, and the foundations laid for regional expansion.

Job Requirements

You will thrive here if you have : 

• 4 to 7 years in ecommerce or digital, including 2-plus years owning a D2C Shopify store's growth end to end.
• Hands-on mastery of Shopify and Klaviyo (or equivalent CRM), plus working fluency in Meta and Google Ads. 
• A track record you can quantify (for example: grew online revenue from X to Y; lifted repeat rate to Z percent; email drove N percent of revenue). 
• Experience with premium, lifestyle, F&B or gifting brands - you understand brand-led growth, not just discounting.  
• Strong commercial and analytical instincts; comfortable owning numbers and a budget. 
• A genuine eye for brand and detail
  

Bonus points for:

• Marketplace or curated-gifting-platform experience (Shopee, Lazada, Giftano). 
• Corporate or B2B gifting, subscription, or loyalty programme experience. 
• Perishable, food, cold-chain or seasonal-peak (CNY) operations.
• Familiarity with the affluent Asian gifting audience and channels like Xiaohongshu (RED).
• Regional or cross-border ecommerce exposure (Shopify Markets, multi-currency).

Skills