Job Description

• Responsible for driving profitable revenue growth for 8-figure brands by achieving efficient MERs through full-funnel customer acquisition and retention strategies 
• Ideate, strategise, and execute marketing initiatives across digital channels (Meta, Google, Shopee, Lazada, TikTok) 
• Set up and maintain reporting dashboards to deliver clear and concise performance updates for each marketing channels 
• Own and optimise ad account performance through strong data analysis and testing 
• Provide actionable data insights to shape ad strategies, conduct creative research, develop content ideas, and create detailed creative briefs for execution by internal and external teams. 
• Monitor and manage website performance and propose CRO improvements 
• Build and optimise CRM strategy, focusing on segmentation, targeted flows, and engagement

Job Requirements

• 4+ years of performance marketing experience, with a focus on e-commerce / direct response paid ads
• Fluent in Meta and Google ad platforms, with Shopee / Lazada / TikTok ads a plus 
• Analytical, thorough, detail-oriented, and data-driven 
• Possesses a strong commercial acumen and a solid understanding of business fundamentals 
• Able to work well and collaborate with others 
• A self-starter with a strong testing mindset, always keeping up with the latest strategies and tactics in digital marketing 
• Demonstrated experience managing high performing teams well 
• Independent and able to learn autonomously in a rapidly changing environment 
• Thrives in a high growth and dynamic environment, and enjoys the hustle

Skills