Job Description

New Business Development

• Lead and own the entire new business pipeline — from prospecting and outreach to proposal, pitch, and close
• Identify opportunities across FMCG, lifestyle, beauty, retail, and MNC verticals
• Build partnerships that align with our creative DNA and strategic strengths
• Own agency creds, proposal frameworks, and RFP response strategy

Sales and Target

• Manage sales targets, pricing, and deal economics; set quotas; build pipeline; lead pitches; close major accounts; and drive high-value negotiations.
• Establish annual and quarterly revenue targets aligned with company growth objectives and capacity; segment goals by market, service line, and client tier.
• Monitor and report on key KPIs including quarterly revenue achievement, pipeline coverage, win rate, average deal size, client retention, gross margin, and forecast accuracy.

Pitching & Proposal Crafting

• Work closely with the creative and strategy team to shape winning proposals
• Champion creative ideas that are culturally resonant and commercially smart
• Lead pitches and client presentations with storytelling clarity and business rigor

Client Relationships & Growth

• Maintain and deepen relationships with key clients, unlocking upsell and cross-sell opportunities
• Act as the business anchor for major accounts, ensuring delivery teams are supported while staying focused on account health
• Be the bridge between agency ambition and client reality

Agency Growth & Strategy

• Forecast and report on revenue, pipeline, and growth health
• Work with CEO & COO to refine pricing models, sales tools, and market positioning
• Identify product or service opportunities (e.g. affiliate, influencer, always-on, or performance-linked creative)

Job Requirements

• 6–10 years’ experience in agency, advertising, branding or creative business development
• Proven experience pitching and closing FMCG and/or MNC clients
• Strong portfolio of campaigns or retainers won with commercial impact
• Able to brief creative teams, build decks, and articulate strategy with clarity
• Sharp understanding of brand, content, and performance marketing dynamics
• Confident speaker and natural closer, can lead a room without losing the plot
• Collaborative, organized, and fast-moving but values creative soul
• Bonus: Background in brand and marketing strategy, consulting, or brand comms

Skills