Job Description

The Head of Department, Branding & Marketing leads brand strategy, integrated marketing campaigns, and market intelligence to strengthen brand positioning and business growth.

A. Brand Management & Governance

• Define, refine, and uphold brand strategy, positioning, architecture, and identity across all touchpoints.
• Ensure consistent brand messaging, tone, and communication standards across all channels.
• Track and analyze brand performance metrics (awareness, perception, equity) and translate insights into improvements.

B. Annual & Mid-Long Term Marketing Planning

• Develop and execute annual and strategic marketing plans aligned with business objectives.
• Translate marketing strategy into integrated campaign plans, timelines, and channel coordination.
• Manage marketing budgets and evaluate campaign effectiveness, ROI, and prioritization scenarios.

C. Market Intelligence & Analysis

• Conduct market, consumer, competitor, and environmental analysis to support strategic decision-making.
• Develop segmentation, funnel analysis, forecasting, and customer insights to guide marketing direction.
• Translate data and insights into actionable recommendations for campaigns and targeting strategies.

D. Brand Communication & Execution

• Lead planning and execution of integrated marketing campaigns across ATL, BTL, digital, and experiential channels.
• Manage agency coordination and ensure consistency of creative assets and brand messaging.
• Oversee cross-channel integration and alignment with sales, operations, and customer engagement teams.

E. PDCA & Performance Review

• Establish and manage campaign KPIs, measurement systems, and performance dashboards.
• Monitor campaign performance, prepare reports, and ensure real-time optimization actions.
• Drive continuous improvement through PDCA cycles, including ROI tracking and campaign adjustments.

F. Innovation & Growth Support

• Identify and develop new marketing ideas, campaigns, and brand engagement initiatives.
• Explore new markets, segments, and growth opportunities through structured experimentation.
• Support execution of innovative and experiential marketing approaches to drive brand growth.

Job Requirements

• Bachelor’s Degree in Marketing, Business, or related field.
• Minimum 5–8 years of experience in branding, marketing, or integrated campaign management.
• Experience in automotive industry or high-ticket consumer products is an added advantage.
• Strong understanding of branding, campaign execution, digital marketing, and media channels.
• Analytical mindset with ability to interpret campaign and performance data.
• Good project management, communication, and stakeholder coordination skills.
• Knowledge of CRM, customer lifecycle, KPI tracking, ROI measurement, and cross-channelintegration.
• Proficient in Microsoft Excel, PowerPoint, and Word.

Skills