Job Description

- Collaborate Cross-Functionally: Align with Creative, Product, Ops, and Retention on launches, promos, and customer lifecycle strategies.

- Own Revenue Growth: Manage a 7-figure budget with contribution margin dollar methodology, delivering clear, actionable insights to the exec team.

- Oversee and manage the day-to-day paid media budget allocation, ensuring efficient use of resources to maximize performance and ROI.

- Develop a deeper understanding of attribution across paid channels to guide broader budget allocation and channel strategies

- Build a Creative Engine: You're a wizard at coaching creative strategists to help feed you with banger ads

- Optimize the Funnel: You know your way around lander/cro testing and have experience with A/B testing

- Advance Attribution & Analytics: Implement incrementality testing, MMM, and advanced tracking tools to sharpen spend allocation.

- Deliver actionable insights to the exec team regarding channel performance, audience behavior, and ad efficacy to inform strategic decision-making.

Job Requirements

- Knows how to operate as a CEO of their own domain while knowing how to communicate with stakeholders to drive results

- Has strong problem-solving skills to diagnose performance issues and implement actionable solutions.

- Has exceptional analytical skills with a data-driven approach to campaign optimization.

- Has 7+ years of experience in paid media strategy and execution, with a proven track record of driving results across multiple channels

- Has 3+ years of management experience leading teams of paid media specialists or similar roles and develop exceptionally talented individuals

- Has successfully scaled 7-figure ad accounts while maintaining efficiency and growth

- Has a desire to innovate on existing methods and improve strategy

- Has deep understanding of non-paid channels (SEO, organic, referrals, etc.) is highly preferred

Skills