Job Description

• Lead the full lifecycle of brand development—from ideation, positioning, naming, to visual identity creation.
• Build long-term brand strategy, architecture, and value propositions across multiple product categories.
• Conduct market research and competitive analysis to identify gaps, opportunities, and emerging trends in supplements and consumer health.
• Partner with R&D, regulatory, and formulation teams to conceptualise and develop high-demand supplement products.
• Ensure products meet both consumer needs and international regulatory requirements.
• Drive innovation pipeline planning, portfolio expansion, and product roadmap execution.
• Develop and execute GTM strategies including pricing, distribution, marketing, and launch calendars.
• Oversee all marketing communications, digital content, packaging strategy, and brand campaigns.
• Align cross-functional teams (marketing, sales, retail, e-commerce, supply chain) to deliver successful launches.
• Identify strategic markets for expansion, including SEA, Middle East, EU, and North Asia.
• Build market-entry strategies and establish partnerships with distributors, retailers, and online platforms.
• Ensure brand localisation while maintaining global consistency.

Job Requirements

• Minimum 10–15 years of experience in brand management, product innovation, or marketing within FMCG, nutraceuticals, supplements, or consumer health.
• Proven track record of building brands from scratch and scaling products internationally.
• Experience in new product development (NPD) and working cross-functionally with R&D and regulatory teams.
• Strong commercial acumen with P&L ownership.

Skills