Job Description

- Own the end-to-end creative strategy for paid performance across Meta, TikTok, Google, YouTube, and emerging channels

- Build and evolve high-performing creative frameworks tailored by channel, brand, and campaign type

- Review performance data weekly and translate insights into iterative tests, refreshes, and winning concepts

- Lead a team of designers, editors, and creators—giving clear feedback, setting priorities, and ensuring alignment with growth goals

- Drive innovation in storytelling formats, editing styles, and creative hooks to stay ahead of platform trends

- Oversee creative production workflows—briefing, review cycles, timelines, approvals, and asset handoffs

- Partner with Growth, Brand, and Partnerships to ensure creative supports campaigns, product positioning, and UGC content

- Own asset tagging, licensing compliance, version tracking, and creative libraries for scalable reuse

- Deliver weekly/monthly creative reports highlighting wins, losses, testing insights, and next steps

- Forecast bandwidth needs, propose hiring/freelancer support, and scale the team as brand demands grow

Job Requirements

- Has 4–6+ years in performance creative, growth marketing, or content strategy with strong DTC experience

- Has proven success developing ad creative that scales across paid channels (Meta, TikTok, Google, YouTube)

- Has strong leadership experience managing designers, editors, and/or creative strategists

- Has deep understanding of direct response principles, creative frameworks, and ad testing methodology

- Has experience with creative tools and performance platforms like Figma, Meta Ads Manager, Northbeam, and Google Ads

- Is skilled in building systems and workflows that improve creative production efficiency and output

- Has strong cross-functional communication skills—you collaborate well with Growth, Brand, Product, and Partnerships

- Is comfortable making strategic decisions based on performance metrics, customer insights, and creative vision

Skills