Job Description

• Brainstorm, conceptualize, and develop big-idea campaign themes, compelling storytelling angles, and master copywriting for 360-degree integrated marketing campaigns across digital, print, outdoor (OOH), broadcast (TVC/radio), and experiential activations.
• Craft sharp, persuasive, and channel-specific copy—including social media content, digital ads, video scripts, website copy, print collateral, and press releases—adapting seamlessly to diverse brand voices across various client portfolios.
• Partner closely with Art Directors, Visual Designers, and Creative Directors to translate client briefs into impactful creative solutions, ensuring seamless synergy between visual identity and verbal messaging.
• Develop persuasive narrative frameworks for new business pitch decks and present creative concepts confidently to agency leadership, account management teams, and prospective/existing clients.
• Oversee the linguistic and tonal integrity of all creative output from concept stage through to post-production, reviewing voiceover recordings, subtitles, and final artwork proofs for error-free delivery against tight agency deadlines.

Job Requirements

• Minimum 2–4 years of copywriting or creative experience within a 4A agency or reputable boutique creative/digital advertising agency.
• A strong portfolio demonstrating end-to-end involvement in successful creative campaigns, brand launches, and multi-channel storytelling.
• Proven ability to dissect complex client briefs, uncover consumer insights, and turn them into clear, actionable creative ideas.
• Exceptional command of English (additional proficiency in Mandarin or Bahasa Melayu is an advantage for regional and local market adaptation).
• Agile mindset capable of managing multiple client accounts, rapid turnaround revisions, and high-pressure pitching environments.

Skills