Job Description

• Manage and grow strategic relationship with key modern trade accounts, including hypermarkets, supermarkets, and major retail chains.
• Develop and execute business plans to achieve sales targets, market share growth, and category expansion.
• Drive sales performance by managing both sell-in and sell-out activities in collaboration with distributors and retail partners.
• Build strong partnerships with key stakeholders (buyers) to secure favorable shelf space, product listings, and in-store visibility.
• Lead commercial negotiations with key accounts, including pricing, trade terms, promotion.
• Plan and ensure effective execution of trade promotions, in-store activations to maximize ROI and sales uplift.
• Monitor and manage distributor performance, ensuring alignment with company objectives, efficient stock flow, and optimal coverage across outlets.
• Oversee inventory management, ensuring healthy stock levels to prevent stockouts or overstock situations across key accounts.
• Drive new product listing and launches, including listing negotiations, promotional planning, and in store execution aligned with launch timelines.
• Conduct regular business review (monthly/ quarterly) with distributors to track performance, identify gaps, and implement corrective actions.
• Analyze sales data, market trends, and competitor activities to identify growth opportunities and recommend strategic actions.
• Ensure timely payment collection and maintain healthy account receivables in line with company policies.
• Collaborate cross-functionally with Marketing, Trade Marketing, Supply Chain, and Finance to ensure seamless execution of account strategics.
• Resolve operational and commercial issues efficiently, including order fulfillment, pricing discrepancies
• Any ad-hoc duties assigned.

Job Requirements

• Diploma or Degree in Business, Marketing, or related field. 
• Minimum 2-3 years of experience in Modern Trade (Food Industry)
• Proven track record in managing key accounts and distributor networks within modern trade channels.
• Strong understanding of modern trade dynamics, including category management, planograms, trade promotions, and retail operations.
• Excellent negotiation, communication, and problem-solving skills. 
• Proficient in Microsoft Office and basic sales reporting tools.

Skills