Job Description

Performance Marketing (Google Ads)

• Plan, set up, and manage Google Ads Search campaigns, including keyword research, campaign structure, ad groups, ad copy, and bidding strategies.
• Monitor and optimize campaign performance by adjusting bids, refining keywords, improving ad copy, and pausing underperforming ads.
• Analyze campaign performance using key metrics such as impressions, click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS).
• Utilize Google Analytics 4 (GA4) to monitor website traffic, user behavior, traffic acquisition, and campaign effectiveness.
• Prepare regular performance reports with actionable insights and recommendations.

Social Media Management

• Manage the company's social media platforms, including content planning, publishing, community engagement, and performance tracking.
• Develop and maintain a monthly content calendar aligned with marketing objectives.
• Create engaging marketing copy and basic visual content using Canva or similar design tools.
• Produce simple short-form video content (e.g., Reels, YouTube Shorts, and TikTok videos) independently.
• Perform basic video editing for social media content using standard video editing software.
• Monitor social media trends and recommend new content ideas to improve engagement and brand visibility.

Marketing & Brand Support

• Work closely with internal stakeholders to support product launches, promotional campaigns, and marketing initiatives.
• Coordinate with external vendors, designers, and agencies when required.
• Ensure brand consistency across all marketing channels and communication materials.
• Stay up to date with digital marketing trends, competitor activities, and industry best practices.

Event Management (Good to Have)

• Assist in planning and coordinating corporate events, exhibitions, seminars, and marketing roadshows.
• Liaise with vendors, venues, and suppliers to ensure smooth event execution.
• Provide on-site event coordination support and prepare post-event reports.

Job Requirements

• Possess at least a Bachelor's Degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 2 years of relevant experience, with a strong focus on Google Ads and social media management.
• Experience in event management, including event planning and vendor coordination, is an added advantage.
• Proficiency in design tools such as Adobe Photoshop, Adobe Illustrator, or Canva is a plus.
• Basic video editing skills for creating simple marketing videos.
• Strong organizational, project management, and time management skills.
• Excellent communication and interpersonal skills.
• Ability to work independently as well as collaboratively in a team environment.
• Candidates with a shorter notice period are preferred.
• Candidates who can read, write, and speak Mandarin are preferred.

Skills