Job Description

We are looking for a hands-on, results-driven Marketing Manager to lead and execute our marketing efforts across all 12 branches. This is a critical first hire for our marketing team – we’re seeking someone who knows what works in the pawnbroking or micro-finance industry and can hit the ground running without needing training.

The ideal candidate will bring proven experience reaching B40/M40 communities, driving branch footfall, building customer trust, and promoting both offline and online offerings.

Key Responsibilities:

Strategy & Execution

· Develop and execute branch-level marketing plans that drive customer visits and loan originations.

· Plan seasonal and festive campaigns to increase redemptions, renewals, and ticket sales.

Digital Marketing

· Run localized Facebook, TikTok, and Google Ads campaigns targeting customers in specific geographic areas.

· Oversee content creation: short videos, customer testimonials, pawn tips, and gold knowledge.

· Manage social media channels and content calendars (BM/Chinese).

On-ground & Community Engagement

· Coordinate traditional marketing: flyers, buntings, community events, and vendor promotions.

· Work with local influencers, NGOs, and committees to build brand trust.

· Organize customer appreciation days, free gold valuation events, and awareness booths.

Customer Retention & CRM

· Manage WhatsApp/SMS reminder systems for renewals, expiry alerts, and promos.

· Develop and promote referral, loyalty, or membership reward campaigns.

Performance Monitoring

· Track and report campaign results (CPL, conversion, footfall impact).

· Continuously optimize campaigns based on ROI and customer response.

Job Requirements

Requirements:

· Minimum 5 years of experience in retail marketing, financial services, pawnbroking, or related sectors.

· Proven success with hyperlocal campaigns targeting B40/M40 or community-focused segments.

· Strong understanding of Facebook Ads Manager, Google Ads, and basic CRM tools.

· Able to manage both offline (traditional) and online (digital) marketing channels.

· Fluent in Bahasa Malaysia and Chinese (spoken/written). English is a bonus.

· Independent, self-starter, resourceful – you’ll lead this department.

Skills